IMJ Features
The Gravitational Pull of Integration
The debate about integrated solutions is far from over particularly now that the lines between social, advertising, PR and activation have been blurred, writes...
Demographics only Scratch the Surface
As marketers, we like to think that we see our audiences, says Valerie Popeck. Past the restrictions of traditional demographics and stereotypes, we sell...
Avoiding the Content Crap Trap
Unless your content marketing speaks to people and links back to a big idea which in turn meets key business objectives, then it’s a...
Opinion: How to Make the Big Jump to eCommerce
With more companies and brands embracing eCommerce and digital transformation, Louise Mulvey, eCommerce Director with Core, outlines the three key areas marketers should focus...
Opinion: Big Tech’s Reliance on SMEs Comes to Light
It’s been a tricky few weeks for Big Tech and their over-reliance on SMEs and the long-tail funnel has been exposed, writes Colm Sherwin.
It...
Choosing the Right Agency
With agencies now moving to bring digital and other disciplines back in-house, the advertising industry has gone full circle again. So when it comes...
Opinion: How to Win Share and Influence Shoppers
Conjoint analysis is an important tool in the marketer’s toolbox when it comes to understanding how customers value different components or features of their...
Why Brands Should Really Care
If they want to stand out from the competition, brands should care about what customers actually think about them, writes Rory Hamilton.
How many brands...
Adland Embraces Home Sweet Home
With most of adland currently working from home for the foreseeable future, Deirdre Waldron, CEO of TBWADublin describes the challenges faced by the agency’s...
Opinion: Get Ready to Sleigh the Season With OOH
With Christmas just around the corner and consumer behavior poised for a seasonal change as we count down the days, advertisers will be turning...
