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Educating the Consumer

Who is responsible for educating consumers? Is the government? Consumers themselves? Or does marketing need to take a lead role, asks Sheena Horgan As consumer...

Finding Truth Amongst Fake News

In a world where fake news is high on the agenda, never before has it been more important for brands to tell the truth...

Measuring Brand Authenticity

Being reliable, trustworthy and acting in line with a brand’s purpose is key to a brand’s authenticity, writes Brían Merriman. It’s that time of year...

Sitting at the Right Table

For it to be effective, experiential marketing must sit at the strategy table and not with the guys hogging the activation table, writes Jonny...

Ticking the Boxes for 2016

It’s that time of the year when marketing plans are being finalised for 2016 and marketers and their brands are taking stock of might...

Here’s to the Next 100 Years of Radio

As the Irish radio industry celebrates its 100th anniversary this year, competition in the marketplace has never been tougher. And as our love affair...

A 2020 Vision of Marketing

In the new marketing landscape that continues to evolve, context trumps traditional creative and the so-called Big Idea will be passed over for Big...

Brand Building Needs a New Model

Short-termist thinking is undermining sustainable brand building and growth, writes Kay MCarthy. The challenge – short-termism has become today’s norm Recently released research from the IPA...

The Lure of Creative Technology

The solution to some marketing problems is not necessarily a TV or radio ad. Instead it can involve the clever use of creative technology...

Are PR Professionals the unDATAbles?

More and more PR companies are turning to data to help inform strategies, writes Alan Keane. Public Relations has a long-standing uneasy relationship with data....

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