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Choosing the Right Agency

With agencies now moving to bring digital and other disciplines back in-house, the advertising industry has gone full circle again. So when it comes...

The Race to the Bottom

Short-termism is marketing creeping back into business culture and strategy but is it a good thing for businesses and brands that need to work...

Sitting at the Right Table

For it to be effective, experiential marketing must sit at the strategy table and not with the guys hogging the activation table, writes Jonny...

Brands and the Internet of Things

Technology has evolved at a whirlwind pace, changing forever the way we do business in just 20 years. As the momentum gathers, more and...

The Broken Promise of Programmatic Advertising

Programmatic advertising, the ad buying method that was designed to introduce greater efficiencies into digital advertising is not all it’s cracked up to be,...

The Youth Factor

With a general election around corner, the youth vote could well be a key factor in deciding who governs Ireland for the next four...

Apple to Drive AR into Mainstream

Artificial reality has been around for a while now but with the somewhat belated arrival of Apple to the scene, it will go...

The Event Horizon

  As more and more brands and media companies move into the event space, event management companies enjoying their seat at the top table, writes...

The Business of Brand Communities

Brands that can build up meaningful communities with which they can engage, tend to perform a lot better than those that don’t, writes Sheena...

Changing Names, Changing Times

The successful brands of the future will be the ones that deliver an immersive shopping experience both online and offline and without any agency...
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