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Marketing to Millennials on Snapchat

It has already overtaken Twitter in terms of the number of users making it a useful channel for brands but how they do it...

The Growing Power of Facebook Ads

As its recent set of financial results show, Facebook ads are becoming a hugely important source of revenue for the company. But how...

Failing to Plan for 2017 Digital Success

How do you line up your digital ducks in a row for 2017? John Ring offers some suggestions. “Failing to plan is planning to fail”...

How to Market a Movement

As the recent Trump campaign showed, a movement can be a very effective force when it comes to delivering change. But what can marketers...

Why Creativity Matters

Can true creativity operate side-by-side with short-termism or are they enemies, asks Katie Jones. Twenty-five years ago, Robert Lang, a laser researcher at NASA quit...

Gen Z Thinks Your Brand is a Fake

Marketers should forget everything they know about Millennials when it comes to marketing to Generation Z, writes Kathy Troy. The older end of the new...

Would you expect your butcher to recommend the vegetarian option?

If you asked your local butcher to suggest ideas for your dinner, would you be surprised if he suggested that you have the vegetarian...

Influencer Marketing: Caveat Emptor

Lauded as a key weapon in our marketing arsenal, the capture, curation and promotion of influence is on the tip of every marketer’s tongue...

Back on Track

Breathe a sigh of relief; the worst is over. With the economy moving in the right direction, consumer confidence in good shape and marketing...

The Power of Live Experience

Given that word of mouth is such a powerful marketing medium, can companies afford not to invest in brand experience asks Jane Gray? Research shows...

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