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Digital Out of Home – A Communications Channel, Not an Advertising...

Every advertiser’s aim is to reach the Right People in the Right Place at the Right Time efficiently and cost effectively. Digital Out of...

Social Media’s Challenges

With social media now a fixed part of the marketing firmament, 2016 is likely to bring with it a number of new developments and...

Cracking the Youth Market

Connecting with the youth market has never been more challenging. McCannBlue Strategic Director Susan Kelly tells IMJ how her creative communications company’s research has...

Location Location Location

When it comes to OOH advertising, the choice of the environment is paramount, writes Antoinette O’Callaghan of Exterion Media. Here in Ireland we take on...

Content is Still King

A lot of Irish brands need to step up their investment in content and make it one of the key pillars in their overall...

The Holy Grail of Programmatic

If programmatic advertising is to work for brands, the industry – including advertisers, publishers and agencies – need to buy into a data currency...

Radio’s Dash for Digital

Communicorp Group has been to the fore in using digital technology to futureproof its business, according to Deborah Carpenter of Communicorp One, who spoke...

Sponsorship Calling

In the space of just two years, the sponsorship agency Livewire has been making successful inroads into the growing sponsorship market here in Ireland....

The Power of Live Experience

Given that word of mouth is such a powerful marketing medium, can companies afford not to invest in brand experience asks Jane Gray? Research shows...

A 2020 Vision of Marketing

In the new marketing landscape that continues to evolve, context trumps traditional creative and the so-called Big Idea will be passed over for Big...
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