The Event Horizon

The Trust Factor

Innovating for Growth

What the Heck is PR anyway?

IMJ Features

Home IMJ Features

The Race to the Bottom

Short-termism is marketing creeping back into business culture and strategy but is it a good thing for businesses and brands that need to work...

Ticking the Boxes for 2016

It’s that time of the year when marketing plans are being finalised for 2016 and marketers and their brands are taking stock of might...

The Revolution Will Not Be Televised

With video now accounting for around 74% of online traffic and billions being invested in online video advertising, brands, publishers and agencies are all...

Abandoning the Siloes

Giving the growing importance of content and search within the overall marketing mix, a brand’s SEO strategy should not be run in siloed isolation from...

Sponsorship Calling

In the space of just two years, the sponsorship agency Livewire has been making successful inroads into the growing sponsorship market here in Ireland....

A 2020 Vision of Marketing

In the new marketing landscape that continues to evolve, context trumps traditional creative and the so-called Big Idea will be passed over for Big...

Searching for the Right Mix

In case you missed it, Google recently changed how it displays its all-important search results page. What does this actually mean for brands that...

The Five New Missions of Communications Pros

Monitoring your brand’s reputation in the media, whether it’s online or offline, has always been an important task for communications professionals but with the...

Give and You Shall Receive

Brands that give their customers something for free can reap the benefits ten-fold if they are clever, writes Ger Walsh and Graham Carroll. The art...

Content is Still King

A lot of Irish brands need to step up their investment in content and make it one of the key pillars in their overall...
- Advertisement -

STAY CONNECTED

3,412FansLike
231FollowersFollow
11,804FollowersFollow

EDITOR PICKS