IMJ Features
A Very Sensual Experience
Harnessing our senses and memories in the right context and fusing it with the right content can be a powerful weapon for brands and...
Opinion: Diversifying the Consumer Voice Within Market Research
The multinational and multicultural makeup of Irish society must be reflected within all marketing disciplines including market research, writes Carolina Souza e Silva.
The focus...
Broken Beyond Repair
The current agency model is broken and almost beyond repair. In the future, agencies that want to excel will need to move closer to...
The Rise of the Smart Speaker
About two months ago, I bought an Amazon Echo Dot (the small one). It was a bit of an experiment and I wasn’t sure...
The Commoditisation of Digital
With more and more money being invested in digital marketing, it’s lamentable that it has now becoming a commoditized service. But it doesn’t have...
Taking Sponsorship to the Next Level
The Irish sponsorship industry has received a much-needed boost following the creation of a new National Sponsorship Index. Professor Tony Meenaghan, who was involved...
Putting Diversity in your Creative Armoury
Increasingly agencies are turning to other professions and industries to recruit staff as they begin to realise the potential a diverse workforce can bring...
Marketers Beware
The latest edition of the Code of Standards for Advertising and Marketing Communications in Ireland introduced a number of new standards covering a number...
When AI Meets SEO
Artificial intelligence is slowly gaining traction within the marketing industry and this is particularly true when it comes to SEO. But what does it...
Building Bridges in Europe
Creating a partnership between agencies and clients where risk taking, innovation and experimentation can thrive is the way forward and untested innovation can blossom...
