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The Growing Power of Facebook Ads

As its recent set of financial results show, Facebook ads are becoming a hugely important source of revenue for the company. But how...

Best Practice VoC Customer Learnings

Voice of the Customer research programmes, if managed and set up correctly can help businesses not just to better understand customer satisfaction as they...

Would you expect your butcher to recommend the vegetarian option?

If you asked your local butcher to suggest ideas for your dinner, would you be surprised if he suggested that you have the vegetarian...

Digital Out of Home – A Communications Channel, Not an Advertising...

Every advertiser’s aim is to reach the Right People in the Right Place at the Right Time efficiently and cost effectively. Digital Out of...

Searching for the Right Mix

In case you missed it, Google recently changed how it displays its all-important search results page. What does this actually mean for brands that...

Dublin Airport Flies High in OOH Market

Last year, a staggering 27.9m passengers passed through Dublin Airport, a figure which is likely to grow by anything up to 6% this year....

Avoiding the Content Crap Trap

Unless your content marketing speaks to people and links back to a big idea which in turn meets key business objectives, then it’s a...

How to Market a Movement

As the recent Trump campaign showed, a movement can be a very effective force when it comes to delivering change. But what can marketers...

Data Set to Drive OOH’s Future

Access to quality data will become increasingly important to delivering on the possibilities that OOH can deliver and this includes better consumer data, writes...

Marketing to Millennials on Snapchat

It has already overtaken Twitter in terms of the number of users making it a useful channel for brands but how they do it...

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