IMJ Features
Gen Z Thinks Your Brand is a Fake
Marketers should forget everything they know about Millennials when it comes to marketing to Generation Z, writes Kathy Troy.
The older end of the new...
Optimizing the Power of Radio
With 82% of the adult population listening to radio on a daily basis, the Dublin-based media sales house IRS+ has its sights set on...
Something is Rotten in the State of Agency Land
The exploitation of interns throughout the advertising, marketing and PR sectors is rampant but it’s time to call a halt to it says Jane...
The Business of Brand Communities
Brands that can build up meaningful communities with which they can engage, tend to perform a lot better than those that don’t, writes Sheena...
Smart Cities and Out of Home
It’s been called the urban century. In 1900 one in ten of us lived in cities. By 2015 that had risen to half the...
Searching for the Right Mix
In case you missed it, Google recently changed how it displays its all-important search results page. What does this actually mean for brands that...
The Big Trends for 2018
As the digital and search marketing industry changes quickly, 2018 will be no different. New trends will continue to shake up the marketplace so...
Digital Out of Home – A Communications Channel, Not an Advertising...
Every advertiser’s aim is to reach the Right People in the Right Place at the Right Time efficiently and cost effectively. Digital Out of...
Moving at the Speed of Culture
Technology, digital and social look set to leave the ad industry lexicon very soon, writes Johan Sand.
If consumers have stopped talking about going online,...
Prioritizing Your Mobile Strategy
Many brands still do not have a mobile strategy and they now run the risk of being left behind as their rivals embrace mobile...
