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One Size Fits All Approach No Longer Works

Good campaign management systems will intelligently drive in-store efficiency for marketers, helping both retailers and brands win at retail writes Niamh Higgins. The common goal...

The Business of Brand Communities

Brands that can build up meaningful communities with which they can engage, tend to perform a lot better than those that don’t, writes Sheena...

Searching for the Right Mix

In case you missed it, Google recently changed how it displays its all-important search results page. What does this actually mean for brands that...

Optimizing the Power of Radio

With 82% of the adult population listening to radio on a daily basis, the Dublin-based media sales house IRS+ has its sights set on...

Smart Cities and Out of Home

It’s been called the urban century. In 1900 one in ten of us lived in cities. By 2015 that had risen to half the...

Moving at the Speed of Culture

Technology, digital and social look set to leave the ad industry lexicon very soon, writes Johan Sand. If consumers have stopped talking about going online,...

Prioritizing Your Mobile Strategy

Many brands still do not have a mobile strategy and they now run the risk of being left behind as their rivals embrace mobile...

Email is Dead, Long Live Email

Rumours of email’s imminent demise are greatly exaggerated. In fact when deployed effectively, email is a powerful marketing tool, writes Jeremy Stanley.  One of the...

Digital Out of Home – A Communications Channel, Not an Advertising...

Every advertiser’s aim is to reach the Right People in the Right Place at the Right Time efficiently and cost effectively. Digital Out of...

When Art Meets Code

Virtual reality, the Internet of Things and interactive video are just some of the creative technology applications that marketers should be looking out for...
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