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Time to Embrace GDPR

It’s going to be one of those things marketers and their agencies will be thinking about it over the Christmas holidays but there is...

Championing Women’s Sport

It’s been an interesting year for the Irish sporting world. Although tinged with both disappointment and success, it was a very good year for...

Welcome to the Dynamic Era

Geoff Lyons, managing director PML Group, outlines the emerging trends that OOH is embracing and how they will impact on the medium in 2018. Out...

Innovating for Growth

Without innovation, brands and their owners will find it difficult to achieve growth and success, writes Jill McCarron. As storm Brian gently caressed my windows...

Changing Names, Changing Times

The successful brands of the future will be the ones that deliver an immersive shopping experience both online and offline and without any agency...

Measuring Humans

Increasingly, behavioural economics is becoming an important part of the research function as marketers look to understand human behaviour, writes Ciara Reilly. It has been...

Why Mums Matter

The important role that mothers play in the household should never be taken for granted and savvy brands know this, writes Olive Fogarty. Mum. Mom....

Resistance Is Futile

In this era of evolved marketing, data and digital are the new talent battleground, says Charley Stoney. RESISTANCE IS FUTILE” is a well-known phrase that...

The Power of Good Communications

One of the Government’s most contentious initiatives since June, the creation of the Strategic Communications Unit is a smart move and long overdue, writes...

Putting the Genie Back in the Bottle

At some stage, most brands encounter a crisis along the way. But what do you do to mitigate the damage and contain the crisis?...
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