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In Praise of PR

Bill Gates famously said that if he was down to the last dollar of his marketing budget, he’d spend it on PR but with...

A Land of Missed Opportunities

Brands are missing out when it comes to sponsoring or being involved in Ireland’s thriving musical festival scene, writes Jamie Macken. Why do so many...

When AI Meets SEO

Artificial intelligence is slowly gaining traction within the marketing industry and this is particularly true when it comes to SEO. But what does it...

Optimizing the Power of Radio

With 82% of the adult population listening to radio on a daily basis, the Dublin-based media sales house IRS+ has its sights set on...

D-Day Looms for Data Protection

The implementation of GDPR in 2018 has wide-ranging implications for the marketing industry and how it manages data across all their different channels, writes...

The Race to the Bottom

Short-termism is marketing creeping back into business culture and strategy but is it a good thing for businesses and brands that need to work...

Getting the Most from Your Sponsorship

Sponsorship at its best is an immersive experience, engaging customers and fans on many different levels to improve the awareness, understanding, propensity and loyalty...

Making Shoppers Happy

While most people don’t like shopping, it is a well-established fact that a happy shopper is more likely to spend more in-store and one...

Why Creativity Matters

Can true creativity operate side-by-side with short-termism or are they enemies, asks Katie Jones. Twenty-five years ago, Robert Lang, a laser researcher at NASA quit...

Brands and the Internet of Things

Technology has evolved at a whirlwind pace, changing forever the way we do business in just 20 years. As the momentum gathers, more and...

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