IMJ Features
The Rise and Rise of Branded Content
Branded content looks set to play an even more important role for marketers this year but the age-old issues of metrics and a return...
Failing to Plan for 2017 Digital Success
How do you line up your digital ducks in a row for 2017? John Ring offers some suggestions.
“Failing to plan is planning to fail”...
Sitting at the Right Table
For it to be effective, experiential marketing must sit at the strategy table and not with the guys hogging the activation table, writes Jonny...
New IRS+ Research Sheds New Light on Jackeens Vs Culchies Trope
New research from the independent media sales agency IRS+ casts a new light on some of the pre-conceived ideas about what Dubliners and people...
Core Research Shows 67% of People Happy With their County Restriction...
With county-by-county lockdowns and restrictions now part of the Government’s strategy of dealing with the ongoing Covid-19 pandemic, the latest wave of research from...
The Lure of Creative Technology
The solution to some marketing problems is not necessarily a TV or radio ad. Instead it can involve the clever use of creative technology...
Would you expect your butcher to recommend the vegetarian option?
If you asked your local butcher to suggest ideas for your dinner, would you be surprised if he suggested that you have the vegetarian...
Alexa, Does Anyone Actually Use Voice Search?
Sales of home devices are booming but is anyone actually purchasing anything through voice search? Recent stats would suggest not, the reality is that...
Looking Beyond the Logo
Vanessa Fay explains how ‘Feeling, Thinking and Creating’ are Key to Successful Brand Development
Branding is not just about how something looks, it’s about how...
Making Shoppers Happy
While most people don’t like shopping, it is a well-established fact that a happy shopper is more likely to spend more in-store and one...
