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The View From the Client

The advertising industry is changing but perhaps not at the pace many clients would like. So, what are the views of the people and...

Boring Doesn’t Sell

Colin Hart outlines his views on creativity and why Boring Doesn’t Sell. The now legendary stat that 94%* of advertising is invisible is a bit...

Diversity – Your Right, Or Just Right?

The advertising industry spends a lot of time preaching about how their clients need to transform their business but not enough time looking at...

Advantage Removed

“I believe we’re starting to see the rise of new types of scale that will offer media agencies a significant competitive advantage – provided...

When Agency Planning Demands More

Campaign planners need to look beyond the more obvious who, why and what elements of their campaigns and solve the how, when and where,...

Developing the Right Agency-Client Relationship

Creating the right environment in which clients and their agencies can develop a mutually beneficial relationship has never been more important, writes Una Herlihy. Earlier...

Faux-Thenticity: Time For Brands To Get Real

Act like a human. It doesn’t sound so hard but for brands (and Mark Zuckerberg) acting like a human is one of the biggest challenges, writes...

Getting the Magic from the Machine

Implosion, acquisition and reinvention are very much on the cards for adland, writes Brian Leonard. I think we can all agree that the advertising industry...

Evolution Not Revolution

The advertising industry has always been about challenging convention and embracing change. It’s called evolution, writes Ian McGrath. Firstly I would say, “Don’t panic!“ For as...

To Protect & Ad Serve

Mary Corcoran, ad operations manager, RTÉ Media Sales discusses RTÉ’s approach to ensuring brand safety for their clients with the launch of Ad Sentry. Reach...

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