IMJ Features
Research: It’s Life Jim, But Not as We Know It!
Luke Reaper, managing director of B&A looks at some of the key findings of its latest TechScape research on the technology habits of Irish...
Are PR Professionals the unDATAbles?
More and more PR companies are turning to data to help inform strategies, writes Alan Keane.
Public Relations has a long-standing uneasy relationship with data....
Irish Diversity Study of Marketing Industry Highlights Room for Improvement
The first-ever Diversity, Equity and Inclusion Census of the Irish marketing and advertising industry has been published.
The results of the survey are based on...
Opinion: Rethinking the Value Exchange with First Party Data
With third party cookies getting a stay of execution by Google until 2023, the advertising and media industry needs to get its head around...
The Trust Factor
Although the Irish media industry is likely to undergo some profound changes over the coming years – with consolidation a distinct possibility- there’s still...
Broken Beyond Repair
The current agency model is broken and almost beyond repair. In the future, agencies that want to excel will need to move closer to...
Opinion: How to Win in Retail in 2024
By Maedhbh Kelly, Senior PPC Client Lead at Wolfgang Digital
Meta’s bounceback, the rise of Temu and the continued strength of email marketing are just...
Making Brands Matter in a Fragmented World
Global research conducted by Ogilvy this year indicates that less that 1/5 of
client leaders report that they think and act on brand across every...
The Race to the Bottom
Short-termism is marketing creeping back into business culture and strategy but is it a good thing for businesses and brands that need to work...
Searching for the Right Mix
In case you missed it, Google recently changed how it displays its all-important search results page. What does this actually mean for brands that...
