IMJ Features
Innovating for Growth
Without innovation, brands and their owners will find it difficult to achieve growth and success, writes Jill McCarron.
As storm Brian gently caressed my windows...
Best Practice VoC Customer Learnings
Voice of the Customer research programmes, if managed and set up correctly can help businesses not just to better understand customer satisfaction as they...
Experience Counts
If content is king, then it had better make room on the throne for the branded experience, writes Barry Muldowney.
The events business has evolved...
Why Brands Should Really Care
If they want to stand out from the competition, brands should care about what customers actually think about them, writes Rory Hamilton.
How many brands...
A Very Sensual Experience
Harnessing our senses and memories in the right context and fusing it with the right content can be a powerful weapon for brands and...
This Time it’s Personal!
Customers warm to personalisation and it shows that brands can actually get intimate with their customers. But there’s a few things to remember before...
Texas Takeaways
Fresh from his recent travels to Texas to attend the annual SXSW conference, Sean Earley shares some his key takeaways from this year’s event.
Last...
Fear and Loathing in Adland
There’s an unseen entity at work, talking us out of creating truly effective work. We need to trust each other more, writes Graham Stewart....
The Power of No
Sometimes in life you just have to say no. When it comes to a daft idea from a client or your agency is asked...
Winning Hearts and Minds
Cause marketing has been around for a long time but with no media or production budgets, it can be a big ask for anyone...
