IMJ Features
Mixing it with the Best of Them
Your brand may be on social but is it actually being social, asks Andrew Murray?
The thing –maybe it’s the key thing – about the...
Opinion: Get Ready to Sleigh the Season With OOH
With Christmas just around the corner and consumer behavior poised for a seasonal change as we count down the days, advertisers will be turning...
Opinion: Three Steps to Delivering Innovation
The role innovation plays in marketing is hugely important but we need to clearly define what innovation means for it to be widely embraced,...
Opinion: Social Media Ads – Gen-Z’s Biggest Life-Hack
Have you ever wondered why so many brands are switching to digital social media platforms, like TikTok and Instagram, as their primary advertising mediums?...
What the Heck is PR anyway?
What the “P” and “R” in public relations stands for in the digital age of always on media and fragmenting consumption habits is open...
Research Shows Newspapers Played an Effective Role in Delivering Covid-19 Messaging
New research has shown that newspapers play a highly effective role in delivering timely and complex Covid-19 public awareness messages to the public.
Since the...
Cracking the Youth Market
Connecting with the youth market has never been more challenging. McCannBlue Strategic Director Susan Kelly tells IMJ how her creative communications company’s research has...
When Agencies Go Green
Ronan Traynor discusses how the environmental crisis is making us do better.
It was far more work than we anticipated. In fact it was pretty...
Opinion: How to be More Effective When it Comes to Effectiveness
Margaret Gilsenan, chief strategic officer of Boys+Girls shares her views on the importance of effectiveness in advertising and offers some tips on how the...
What’s Next for Facebook Advertising?
With ad impressions dropping by as much as 75% year-on-year and the cost of advertising skyrocketing by over 100%, what’s next for Facebook, asks...
