IMJ Features
Change in Progress: A Solutions Mindset
Welcome to the fourth installment for 2023 of the Change in Progress series, a collaboration between Thinkhouse and Adworld.ie with this issue led by...
Choosing the Right Agency
With agencies now moving to bring digital and other disciplines back in-house, the advertising industry has gone full circle again. So when it comes...
Bridging the Video Gap in 2019
With more and more advertising budgets being invested in video, brands need to be mindful of the dreaded digital content landfill, writes David Ahlstrom.
The...
Experience Counts
If content is king, then it had better make room on the throne for the branded experience, writes Barry Muldowney.
The events business has evolved...
Sponsorship Calling
In the space of just two years, the sponsorship agency Livewire has been making successful inroads into the growing sponsorship market here in Ireland....
Radio’s Dash for Digital
Communicorp Group has been to the fore in using digital technology to futureproof its business, according to Deborah Carpenter of Communicorp One, who spoke...
Apple to Drive AR into Mainstream
Artificial reality has been around for a while now but with the somewhat belated arrival of Apple to the scene, it will go...
Measuring Humans
Increasingly, behavioural economics is becoming an important part of the research function as marketers look to understand human behaviour, writes Ciara Reilly.
It has been...
Changing Names, Changing Times
The successful brands of the future will be the ones that deliver an immersive shopping experience both online and offline and without any agency...
Getting the Most from Your Sponsorship
Sponsorship at its best is an immersive experience, engaging customers and fans on many different levels to improve the awareness, understanding, propensity and loyalty...
