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The Power of Good Communications

One of the Government’s most contentious initiatives since June, the creation of the Strategic Communications Unit is a smart move and long overdue, writes...

The Five New Missions of Communications Pros

Monitoring your brand’s reputation in the media, whether it’s online or offline, has always been an important task for communications professionals but with the...

Moving at the Speed of Culture

Technology, digital and social look set to leave the ad industry lexicon very soon, writes Johan Sand. If consumers have stopped talking about going online,...

The Trust Factor

Although the Irish media industry is likely to undergo some profound changes over the coming years – with consolidation a distinct possibility- there’s still...

Appealing to the Census

Niamh Manning, PML Group, on how commuter data from Census 2016 is good news for OOH advertisers. The commuting patterns of the people in Ireland...

Finding Truth Amongst Fake News

In a world where fake news is high on the agenda, never before has it been more important for brands to tell the truth...

Abandoning the Siloes

Giving the growing importance of content and search within the overall marketing mix, a brand’s SEO strategy should not be run in siloed isolation from...

Winning Hearts and Minds

Cause marketing has been around for a long time but with no media or production budgets, it can be a big ask for anyone...

Empowering Your Staff

Empowering employees can reap many rewards for a company and its brands and often requires a structured and measured strategy around internal communications, writes...

Measuring Humans

Increasingly, behavioural economics is becoming an important part of the research function as marketers look to understand human behaviour, writes Ciara Reilly. It has been...
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