IMJ Features
Advantage Removed
“I believe we’re starting to see the rise of new types of scale that will offer media agencies a significant competitive advantage – provided...
Developing the Right Agency-Client Relationship
Creating the right environment in which clients and their agencies can develop a mutually beneficial relationship has never been more important, writes Una Herlihy.
Earlier...
Empowering Your Staff
Empowering employees can reap many rewards for a company and its brands and often requires a structured and measured strategy around internal communications, writes...
Content is Still King
A lot of Irish brands need to step up their investment in content and make it one of the key pillars in their overall...
The Revolution Will Not Be Televised
With video now accounting for around 74% of online traffic and billions being invested in online video advertising, brands, publishers and agencies are all...
Google Shopping’s Eyes Irish SMEs
With the imminent arrival of Google Shopping to the Irish market, securing a return on investment for Irish firms could be a big challenge,...
Opinion: Behavioural Change on Sustainability & the Lessons from COVID-19
The response to the Covid-19 pandemic has shown us is that it is possible to enact rapid and significant changes in behaviour when people...
A Land of Missed Opportunities
Brands are missing out when it comes to sponsoring or being involved in Ireland’s thriving musical festival scene, writes Jamie Macken.
Why do so many...
Getting the Most from Your Sponsorship
Sponsorship at its best is an immersive experience, engaging customers and fans on many different levels to improve the awareness, understanding, propensity and loyalty...
What Will 2019 Bring?
OLIVER Ireland CEO Mark McCann gazes into his crystal ball to predict what 2019 has in store for agencies and brands.
New Year’s Resolutions aren’t...
