IMJ Features
Putting Diversity in your Creative Armoury
Increasingly agencies are turning to other professions and industries to recruit staff as they begin to realise the potential a diverse workforce can bring...
The Contrarian Consumer
Trends are a smokescreen to marketers and they feed us assumptions on which we can plan, create and act. But the reality is that...
Championing Women’s Sport
It’s been an interesting year for the Irish sporting world. Although tinged with both disappointment and success, it was a very good year for...
Brace Yourself for Some M&A Action
Although merger and acquisition activity in the Irish advertising industry has been thin on the ground in recent years, this is likely to pick...
Connecting Irish Global Brands to Sport
"The fields of play will turn brown and harden, the snow will fall, but in the heart of the fan sprouts a sprig of...
Experience Required: Enquire Within
Experiential marketing has grown up and brands are now integrating it into their campaigns with gusto, writes Jonny Davis.
This is the most exciting time...
10 Trends to Watch in Marcomms
From convergence and integration right through to a brand’s reputation and influencer marketing, Michael O’Keeffe, CEO of Teneo PSG looks at 10 trends that...
The New Breed of Post-Apocalyptic Youth
It’s tough being young in 2018. Peer pressure, shrinking disposable incomes and the casualization of work are just some of the many things preying...
Pioneering a Third Way
After ten years in the digital marketing business, the Dublin-based agency eightytwenty has been working on a new agency model that places behavioral data...
Building Bridges in Europe
Creating a partnership between agencies and clients where risk taking, innovation and experimentation can thrive is the way forward and untested innovation can blossom...
