Featured Articles

Home IMJ Features Featured Articles

Cracking the Youth Market

Connecting with the youth market has never been more challenging. McCannBlue Strategic Director Susan Kelly tells IMJ how her creative communications company’s research has...

Finding Truth Amongst Fake News

In a world where fake news is high on the agenda, never before has it been more important for brands to tell the truth...

Email is Dead, Long Live Email

Rumours of email’s imminent demise are greatly exaggerated. In fact when deployed effectively, email is a powerful marketing tool, writes Jeremy Stanley.  One of the...

Give and You Shall Receive

Brands that give their customers something for free can reap the benefits ten-fold if they are clever, writes Ger Walsh and Graham Carroll. The art...

A Little Knowledge is a Dangerous Thing

Digital ignorance and spoofing in adland should be a thing of the past. The problem is they are not, writes John Ring. Tea. The stuff...

Experience Required: Enquire Within

Experiential marketing has grown up and brands are now integrating it into their campaigns with gusto, writes Jonny Davis. This is the most exciting time...

Can Content Marketing Replace Advertising?

In the content marketing world, brands will only reap what they sow, writes John Ring. Let’s face it, as marketers there’s something quite attractive about...

Ticking the Boxes for 2016

It’s that time of the year when marketing plans are being finalised for 2016 and marketers and their brands are taking stock of might...

Best Practice VoC Customer Learnings

Voice of the Customer research programmes, if managed and set up correctly can help businesses not just to better understand customer satisfaction as they...

Back on Track

Breathe a sigh of relief; the worst is over. With the economy moving in the right direction, consumer confidence in good shape and marketing...
- Advertisement -

Stay Connected

3,195FansLike
216FollowersFollow
11,441FollowersFollow