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Unlocking Growth Through Innovation

With the launch of several new brands over the past few months, Heineken Ireland’s marketing director Radina Shkutova talks to John McGee about innovation,...

Pioneering a Third Way

After ten years in the digital marketing business, the Dublin-based agency eightytwenty has been working on a new agency model that places behavioral data...

Welcome to the Dynamic Era

Geoff Lyons, managing director PML Group, outlines the emerging trends that OOH is embracing and how they will impact on the medium in 2018. Out...

Measuring Humans

Increasingly, behavioural economics is becoming an important part of the research function as marketers look to understand human behaviour, writes Ciara Reilly. It has been...

The Revolution Will Not Be Televised

With video now accounting for around 74% of online traffic and billions being invested in online video advertising, brands, publishers and agencies are all...

Raising the Disruption Bar

With a shed full of Cannes Lions to his name, John Kane, TBWADublin’s executive creative director is aiming to raise to bar higher for...

The Rise of the Smart Speaker

About two months ago, I bought an Amazon Echo Dot (the small one). It was a bit of an experiment and I wasn’t sure...

Cracking the Youth Market

Connecting with the youth market has never been more challenging. McCannBlue Strategic Director Susan Kelly tells IMJ how her creative communications company’s research has...

Finding Truth Amongst Fake News

In a world where fake news is high on the agenda, never before has it been more important for brands to tell the truth...

Email is Dead, Long Live Email

Rumours of email’s imminent demise are greatly exaggerated. In fact when deployed effectively, email is a powerful marketing tool, writes Jeremy Stanley.  One of the...
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