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More and More Brands are Introducing Gamification into the Marketing Mix

More and more brands are introducing gamification into the marketing mix as they try to engage and reward customers, writes Nuala Canning. Gamification-the use of...

Dublin Airport Flies High in OOH Market

Last year, a staggering 27.9m passengers passed through Dublin Airport, a figure which is likely to grow by anything up to 6% this year....

When AI Meets SEO

Artificial intelligence is slowly gaining traction within the marketing industry and this is particularly true when it comes to SEO. But what does it...

Brands and the Internet of Things

Technology has evolved at a whirlwind pace, changing forever the way we do business in just 20 years. As the momentum gathers, more and...

Marketing to Millennials on Snapchat

It has already overtaken Twitter in terms of the number of users making it a useful channel for brands but how they do it...

The Rise and Rise of Branded Content

Branded content looks set to play an even more important role for marketers this year but the age-old issues of metrics and a return...

The Broken Promise of Programmatic Advertising

Programmatic advertising, the ad buying method that was designed to introduce greater efficiencies into digital advertising is not all it’s cracked up to be,...

Newspaper survey reveals the power of local advertising

Not only are all politics local, so too is shopping spend, according to a recent grocery shopping survey carried out by 46 local weekly newspapers...

Something is Rotten in the State of Agency Land

The exploitation of interns throughout the advertising, marketing and PR sectors is rampant but it’s time to call a halt to it says Jane...

Gen Z Thinks Your Brand is a Fake

Marketers should forget everything they know about Millennials when it comes to marketing to Generation Z, writes Kathy Troy. The older end of the new...
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