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A Good Alternative to Facebook

  With marketers reviewing their Facebook strategies following its recent decision to tweak its algorithms, LinkedIn is proving to be an increasingly popular platform for...

Digital Continues to Lure Marketers

Irish marketers will invest more in 2018, with digital channels being the main beneficiaries according to the latest Marketing Sentiment Survey carried out by...

The New Internet King

For a long time publishers thought that content is where the money lies online but  with the explosion of data and artificial intelligence it...

Transforming the Way We Work

Customer Experience is no longer an afterthought, it’s the first thought as Epsilon’s Linda O’Connor explains. Customer Experience is the new competitive battlefield. Nowadays companies...

The Big Trends for 2018

As the digital and search marketing industry changes quickly, 2018 will be no different. New trends will continue to shake up the marketplace so...

Pioneering a Third Way

After ten years in the digital marketing business, the Dublin-based agency eightytwenty has been working on a new agency model that places behavioral data...

You Can’t Woo Them All

Your brand’s website should let potential customers get a feel for what your brand is all about and, believe it or not, if it...

10 Trends to Watch in Marcomms

From convergence and integration right through to a brand’s reputation and influencer marketing, Michael O’Keeffe, CEO of Teneo PSG looks at 10 trends that...

The Gift That Keeps On Giving

Prize promotions are as old as the hills. From cereal-box toys to Caribbean holidays, the idea of driving sales and engagement through prizes and...

Why Brands Should Really Care

If they want to stand out from the competition, brands should care about what customers actually think about them, writes Rory Hamilton. How many brands...
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