Guinness Urges Irish Fans Not to Jinx It in New Rugby Campaign
With the Rugby World Cup in France kicking off this weekend, Guinness, one of the main sponsors of Irish Rugby, has launched a new campaign to galvanise the country and show its support to the the Irish team. The new integrated campaign, called Don't Jinx It, was developed by AMV BBDO and was inspired by a universal truth about being...
Huskies Partners with Movember for New “Conversation Piece” Campaign
The men’s health charity Movember and creative agency In the Company of Huskies have collaborated to light up Dublin’s iconic Poolbeg Chimneys , and other landmarks, with a message of solidarity as part of the charity’s ‘Conversation Piece’ campaign. The collaboration between Movember and Huskies also includes artists and designers such as Sebastian Barry, Vivienne Roche, Gavin Friday, Domino Whisker,...
Ad of the Week: Ellen Keane – We Cover Courage
In the Company of Huskies releases second ad featuring Ireland’s youngest ever Paralympian Ellen Keane. Allianz Ireland and ad agency, In the Company of Huskies today unveiled the latest chapter of its new multi-million campaign that recognises moments of courage that have defined the lives of individuals and, in turn, inspired Irish society. Ellen Keane, Ireland’s youngest ever Paralympic athlete, stars in...
Ad of the Week: RSA’s “What Do You Think Will Happen?”
The Road Safety Authority has launched a new campaign to promote the use of seat-belts while driving. The campaign- which was created by BBDO Dublin- targets young men who do not fear the physical consequences of not wearing a seatbelt because no matter how dangerous the odds may actually be, they do not believe that something fatal will ever happen...
Bord na Móna’s Highlights its Green Credentials in New Campaign
The Dublin-based creative agency, The Public House has created a new campaign for Bord na Mona that highlights the role the company is playing in Ireland’s climate action plan. Working with The Public House, the company wanted to make a bold and proud statement about the dramatic changes it has been making in recent years and its “brown to green”...
New RSA Campaign Highlights Vulnerability of Older Pedestrians
The Road Safety Authority (RSA) has launched a new campaign highlighting the vulnerability of older pedestrians on our roads and the importance of keeping a look out for them when driving. The new campaign was created by BBDO Dublin and according to Shane O’Brien, executive creative director of the agency: “The challenge with this campaign was striking a balance between...
Ad of the Week: The Insolvency Service of Ireland – Irish International
Irish International Launches New Campaign for Irish Insolvency Service Irish International has launched a new advertising campaign for the Insolvency Service of Ireland (ISI) that will include TV, VOD, radio and outdoor. Media for the campaign is being handled by Carat. Continuing its collaboration with director, Martin Stirling who directed campaigns for the Road Safety Authority and Save the Children, Irish...
Ad of the week: Frank and Honest ASMR
Frank and Honest Coffee is always trying to think outside the coffee cup when it comes to creating content for their audience, and with this in mind they have created ASMR videos for their fans to enjoy. ASMR (Autonomy Sensory Meridian Response) is one of the biggest online trends at the moment. The videos trigger a sense of joy, relaxation...
RTÉ Gives GAA Minors a Major Boost
With this year being a year like no other for all aspects of GAA and sport, Electric Ireland, RTÉ and Spark Foundry, part of Core have partnered on an innovative new campaign to showcase Electric Ireland’s sponsorship and support of the Electric Ireland GAA All-Ireland Minor Championships. Electric Ireland’s sponsorship platform ‘This Is Major’ brings to life the insight ‘there’s...
Timeless Guinness Ad Sees Off Mrs Higgins to Win Christmas 2023
Timeless Guinness Ad Sees Off Mrs Higgins to Win Christmas 2023 After putting 18 different Christmas ads to test to assess creativity, distinctiveness, fame, emotional response and brand impact, Guinness’ TV ad, The Home of Guinness tops this years’ list of the best festive advertising, according to research undertaken by RED C Research as Richard Colwell and Bryan Cox...
