Ad of the Week

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Ad of the Week: Target McConnells Credit ReUnion

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Target McConnells rally a national search for Dan Byrne and ask ‘Have you had your Credit ReUnion?’ in new campaign. The Irish League of Credit Unions has launched the latest iteration of its campaign to encourage people to consider their local credit union for their personal loan requirements. Created by award-winning creative agency, Target McConnells, it is the final piece of...

Ad of the Week: Electric Ireland – Stay Happy

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The Lowdown: 'Stay Happy' is the irrepressibly upbeat takeout from Electric Ireland's unique campaign to reward its customers with long term savings. Their current 40 second spot recognises the daily pressures and chaos Irish households confront, and offers welcome succour to all current customers with the promise of 8.5% savings off their electricity and gas bills, year after year. Directed by...

Ad of the Week: Tesco’s Family Makes Us Better

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Tesco Ireland has launched its latest campaign as part of a €3.2m investment that will be rolled out on TV, outdoor, digital, radio, social, digital as well as on all Tesco-owned assets including in-store and home-shopping vans. Created by Rothco, with media buying and planning handled by Initiative, the campaign is called Family Makes Us Better and stresses the importance...

Ad of the Week: Success Happens Here – McCannBlue

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Credits: Agency: McCann Blue Client: DBS Creative Director: Tim Britnell Copywriter: Laurence Keogh Account Manager: Fiona Cooley Account Executive: Karen Fallon Motion Designer: Jason Fitzgerald Photographer: Eoin Holland VO: Sam McGovern The Lowdown: This January saw the launch of the second phase of the ‘Success Happens Here’ campaign for DBS, created by McCannBlue. Having initially launched the campaign back in August 2015 in outdoor, print, digital, social and radio, this...

Trips to remember – Publicis Dublin

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Credits: Agency: Publicis Dublin Advertiser: Iarnród Éireann Media: Video On Demand/Digital Campaign: Trips to remember Tittle: Trips to remember Client Executives: Stephen Murray- Manager, Marketing Communications Passenger Charlotte Tucker - Brand Manager Agency Executives: Sinead Ní Ghaora - Account Director Karen Austin - Account Manager Peter Dobbyn - Copywriter Carol Lambert - Creative director & Art Director Agency Production: Rachel Murray - Agency Producer Production Company: Jumper Productions Director: Jonathan Kesselman Producer: Fiona kinsella Post Production: Screen...

Ad of the Week: Folens School Bags

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The Lowdown: School bags don’t just carry books, they carry memories. Your old bag almost certainly carried Folens school books too. Here at Bonfire, we’re delighted to have created this new TV commercial celebrating 60 years of Folens school books. Enjoy, and maybe you’ll even spot your old school bag. Credits: Advertiser: Folens Agency: Bonfire Creative: Sean Hynes, Ian Doherty Account Director: Stephanie Coates Marketing Team: Elizabeth Ivory,...

Ad of the Week: TG4 Ladies Football – Publicis Dublin

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The Lowdown: Publicis Dublin create a quirky campaign to encourage Gaelic football fans to tune into the Ladies Football Championships exclusively on Irish TV station TG4. Why? Because there are some people who claim to be proper Gaelic football fans, yet only seem to watch the men’s championship. That’s not a proper fan. The Dublin based agency reveals a hard-core...

Ad of the Week: Cycling – McCannBlue

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Credits: Agency: McCannBlue Advertiser: Zurich Life Title: "Cycling" Creative Team: Graham Stewart/Christopher Gore Account Team: Fiona Cooley/Amy Satelle Producer: Joanne O'Hagan at Brilliant! Director: Brian Durnin Production Co: Red Rage Producer: Gary Moore Post Production: Windmill Lane Sound Design: Mutiny The Lowdown: Our new integrated campaign for Zurich sees their international brand platform of "Whatever you truly love" developed for the Irish market to drive awareness for Zurich Pensions. If you are...

Ad of the Week: Bord Gáis Energy

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Bord Gáis Energy has this week launched a new TV, radio and digital campaign, where new gas customers can avail of a 12-month 14% discount off their gas, plus a free boiler service. The ‘Boiler Stories – Holiday Spoiler’ advertisement, developed by Publicis, will run from this week until mid-April. The new advertisement takes a look at the impact of...

Ad of the Week: Neutrogena HydroBoost – Boys and Girls

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The Lowdown: The ad that gives you a boost. When you’re always on the go and busy, it’s nice to get a boost to keep you going. So, to celebrate the launch of Neutrogena Hydroboost, we created an ad that pays you a compliment. Appearing as a regular ad, it surprised passersby with real-time reactive and personalised compliments which aimed to...

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