Ad of the Week: Londis
We all know the old saying: you can’t choose your neighbours. But actually, you may have more in common with them than you think. Dublin agency, In the Company of Huskies is rolling out a fascinating campaign for Londis, the nationwide chain of stores run by locals, for locals. Having analysed the sales data of every shop in the country,...
Ad of the Week: eirSport – DDFH&B
The Lowdown: In a seismic change for televised sport in Ireland, eir recently purchased Setanta Sports and relaunched as eirSport. Together in a bundle with all the BT Sports channels it offers Irish consumers top class sport – from Premier League Soccer to European Champions Cup Rugby – with one important difference – all six channels are free for eir Broadband...
Ad of the Week: Nissan Micra – In The Company Of Huskies
The Lowdown: The concept behind this ad was inspired by people’s preconceptions of the older Nissan Micra, and how these preconceptions resulted in it being prematurely judged as a car that should be cast aside. The all-new Nissan Micra, however, is not a car you should mess with; it’s a leader in style, technology and innovation — however we knew people’s perspectives...
Ad of the Week: SuperValu’s Consider Christmas
Following the recent launch of its new ‘All things considered’ campaign, SuperValu and TBWADublin have followed up with a new Christmas campaign that encourages customers to ‘Consider Christmas’. The new TV ad, a cheerful, lyrical spot reflects the warmest familiar sentiments of the season. The 30-second TVC uses a festive interpretation of ‘Consider Yourself’, from the musical, Oliver! Throughout the...
Ad of the Week: Bedtime Stories – Rothco
The Lowdown: After the enormous success of the Wild Atlantic Way, Fáilte Ireland were looking at the possibility of a difficult second album. So when it came to launching Ireland’s Ancient East, they asked Rothco to help them to create a completely unique campaign to launch their new brand. The challenge with Ireland’s Ancient East is that people believe they already...
Ad of the Week: AA Ireland – Javelin
Javelin launch new Ad campaign “Dogs” for the AA Ireland Javelin have launched a new significant AA campaign with the TV debut of “Mulligan” (a somewhat unusual cast member). “Mulligan” is a feisty talkative dog and “owner” of the Brady Family. In this first campaign execution for AA Car Insurance, Mulligan gives a brief insight into his role in the...
Ad of the Week: Tesco Mobile: Friend Request & Bedroom – Chemistry
The Lowdown: We’ve all been there. You’re put in an awkward position, and the correct course of action is suddenly obscured by a million frantic brain-farts. These perplexingly complicated scenarios take center stage in our new campaign for Tesco Mobile. The TV spots feature two particularly tricky conundrums, and suggest that while life can be complicated, choosing your phone network...
Ad of the Week: An Post’s Send Love this Christmas
An Post has launched its new Christmas campaign called ‘Send Love This Christmas’. The campaign features surprise messages from Irish people who won’t be with their families for Christmas this year. An Post wanted to show that nowhere is out of reach this Christmas and that they can go the extra mile to deliver feelings of love, support and connection...
Ad of the Week: Lidl Full Shop – Chemistry
The Lowdown: New TVC for Lidl Ireland to promote the launch of their full shop campaign which shows you can save up to 50% of your shopping bill by doing your main shop at Lidl. Made by Chemistry. Credits: Agency: Chemistry Creative Director: Mike Garner Concept and copywriter: Emmet Wright Art Director: Orlagh Daly Copywriter: Kathryn Murphy Strategic Director: Sinead Cosgrove Agency Producer: Fiona McGarry Director: David C. Kerr Producer: ...
Ad of the Week: Follow The Sun – The Javelin Group
Credits: Client: Daragh O’Reilly & Sarah Coleman, Irish Ferries Agency: The Javelin Group Country: Ireland Strategy: Ken Ivory Art Direction: Martin Watts Copywriting: Niall Carey Account Direction: Finbarr Hayes Producer: Dara McClatchie Production: Windmill Lane Sound: Beacon Studios The Lowdown: Irish Ferries to France. Travel. Together. Irish Ferries is in campaign with a national multi-media advertising initiative to promote its summer sailings to France. Running on TV, radio, digital and press, this...
