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Ad of the Week: Tesco Ireland’s Tribute to the Hosts that Make Christmas

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Tesco has launched its biggest and most ambitious Irish Christmas advertising campaign ever with a focus on the hosts that make Christmas every year. Called ‘Here’s to the Hosts,” the multi-platform campaign, which was created by Rothco, salutes the people who make Christmas happen every year. Directed by award-winning documentarian, Ken Wardrop, the TV ads will feature people from all...

Ad of the Week: The Lie Detector Test – In The Company of Huskies

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The Lowdown: We are all about encouraging Ireland ‘To Be More Frank and Honest’. So we called on lie detection expert George Ferreira (complete with polygraph machine) to help. We asked best mates, roommates, couples and a mother and daughter combo to participate. What followed was pretty hilarious. Credits: Brand: Frank and Honest Agency: In The Company of Huskies Creative Director: Damian Hanley Art Director: Nick...

Ad of the Week: Success Happens Here – McCannBlue

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The Lowdown: Our task is to attract students to DBS, where they will thrive in a personal teaching and learning environment as well as a buzzing city centre location. “Success Happens Here” encapsulates this thought for school leavers and part-time students alike. This integrated campaign is being rolled out across TV, VOD, OOH, press, display and social. Credits: Agency: McCannBlue Advertiser: DBS Campaign: Success Happens...

The Launch of Life Style Sports ‘Trainer Central’

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Credits: Agency: Thinkhouse Client: Life Style Sports Campaign: Launch of Trainer Central Client: Amanda Campbell, Aoife Knox, Niamh McGary Account Directors: Mark Kilbride Planning: Claire Hyland, Eimear Fitzmaurice Creative: Dave Byrne, Shane Kenna, Brian MacRory, Grace Enemaku Photographer: Kevin Goss Ross Film: David Balfe The lowdown: Thinkhouse, the youth marketing agency, has been commissioned to help Lifestyle Sports, Ireland’s leading retail destination for trainers and urban apparel, to launch ‘Trainer...

Ad of the Week: Allianz ‘Dare To’ – Rapport Marketing Communications

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The Lowdown: From personal to commercial, Allianz Insurance is involved in every aspect of Irish life. This 40 sec brand Ad "Dare to" conveys the positivity going forward in the Irish economy whilst demonstrating the peace of mind Allianz customers enjoy, thus allowing them to live their lives to the full. Produced by Hot Sauce for Rapport and their client...

Ad of the Week: Rothco Delivers Palindrome-Style TV Campaign for Orchard Thieves

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Rothco has launched a new and innovative TV campaign for the Heineken-owned cider brand Orchard Thieves. The campaign, which is called Start Bold/End Bold is a palindrome-style ad that is “fully reversible” as the narrative works in both directions. “Orchard Thieves is all about finding our own bold way to do things and when the idea of a TV commercial that...

Ad of the Week: Follow The Sun – The Javelin Group

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Credits: Client: Daragh O’Reilly & Sarah Coleman, Irish Ferries Agency: The Javelin Group Country: Ireland Strategy: Ken Ivory Art Direction: Martin Watts Copywriting: Niall Carey Account Direction: Finbarr Hayes Producer: Dara McClatchie Production: Windmill Lane Sound: Beacon Studios The Lowdown: Irish Ferries to France. Travel. Together. Irish Ferries is in campaign with a national multi-media advertising initiative  to promote its summer sailings to France. Running on TV, radio, digital and press, this...

Ad of the Week: 3Plus “Ball Pool” – Boys & Girls

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The Lowdown: Thanks to Three the world is a giant ball pool. Or at least it is in Three’s new campaign for their rewards program 3Plus. In Three’s latest campaign, advertising agency Boys & Girls were tasked with bringing their rewards program, 3Plus, to life. Taking inspiration from the 3Plus identity, the agency created a world filled with tidal waves, explosions,...

Ad of the Week: eir – Let’s Make Possible

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As part of a new brand re-positioning, eir has launched a new campaign called Let’s Make Possible featuring a number of familiar – and some unfamiliar- faces who celebrate their skills, ambitions and confidence in themselves and the infinite possibility that a truly powerful network allows. Created by Rothco the campaign centres on remaking that well known iconic song “Anything...

Ad of the Week: Dulux Weathershield – Boys and Girls

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To celebrate Dulux Weathershield’s most weather-durable paint, advertising agency Boys & Girls went in search of Ireland’s most weather-durable people – meet ‘The Invincibles’. Shot in Myrtleville beach, Co.Cork, The Invincibles explores the story of Tom Bermingham, Mairead Ni Mhaoileóin and Tom McCarthy, three open water swimmers who are dedicated to the water all year round – rail, hail or shine. “The Invincibles...

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