Energia Marks Irish Rugby Sponsorship With New Campaign from Core
With the Guinness Six Nations tournament kicking off this weekend, Core has created a new creative campaign for Energia to highlight the brand’s sponsorship of Irish rugby as the official energy supplier of the IRFU and the sponsor of the Energia All Ireland League. The new campaign is part of the brand’s “think of the possibilities” positioning and it celebrates...
Ad of the Week: Bank of Ireland MortgageSaver – Cawley NeaTBWA
The Lowdown: For Bank of Ireland’s new mortgage campaign, Cawley NeaTBWA provides a fresh approach to one of the most emotional and important decisions that people make in their lives. In a nationwide campaign led by TV, the Dublin-based creative agency has created three innovative spots for the Irish bank, that acknowledge the realities of home-buying, warts and all, with...
Vodafone Targets Trade-ins in New Sustainability Campaign by Folk
Folk Wunderman Thompson has launched a new campaign for Vodafone Ireland to encourage mobile phone users to trade in their old phone, get rewarded for doing so while doing their bit for the planet. The campaign is part of the mobile phone company’s commitment to sustainability and aims at creating awareness around Ireland’s first-to-market online smartphone trade-in tool. The...
Ad of the Week: McDonnells Currys Sauce – Boys and Girls
Ireland’s Favourite Curry Sauce Goes International in New Advertising Campaign for McDonnells McDonnells Currys Sauce, Ireland’s favourite and a key ingredient in one of the nation’s most popular dishes says “Eat it for Dinner” as the “Chips Curry” story takes on an international feel in a new advertising campaign developed by award winning creative advertising agency Boys and Girls (www.boysandgirls.ie). Formerly...
The Launch of Life Style Sports ‘Trainer Central’
Credits: Agency: Thinkhouse Client: Life Style Sports Campaign: Launch of Trainer Central Client: Amanda Campbell, Aoife Knox, Niamh McGary Account Directors: Mark Kilbride Planning: Claire Hyland, Eimear Fitzmaurice Creative: Dave Byrne, Shane Kenna, Brian MacRory, Grace Enemaku Photographer: Kevin Goss Ross Film: David Balfe The lowdown: Thinkhouse, the youth marketing agency, has been commissioned to help Lifestyle Sports, Ireland’s leading retail destination for trainers and urban apparel, to launch ‘Trainer...
Ad of the Week in association with Adsmart from Sky: Nissan Juke/In the Company of Huskies
In the age of influencers, social pressure and ‘group think’, In the Company of Huskies has created a heart-warming campaign for Nissan that inspires young people to be true to themselves as part of its campaign to launch the new Nissan Juke. A celebration of individuality, the ad delivers a powerful message about trusting your instincts and not being the...
Ad of the Week: Bord na Móna ‘Leading the Change’ – Chemistry
https://www.youtube.com/playlist?list=PLrHdEAVyA_t_uYKxghtSX2k-xBQFr9t6q The Lowdown: We’re proud to share our latest work for Bord na Móna, one of Ireland’s most iconic brands and one of the world’s most innovative companies in the field of sustainability. Our latest campaign, created in collaboration with Piranha Bar, highlights the diverse and groundbreaking ways that Bord na Móna generates renewable energy. It’s a modern expression of an equally modern...
TBWADublin and SuperValu Bring Belief for this Year’s Christmas Campaign
With Christmas only a few weeks away, SuperValu has launched its Christmas advertising campaign and already it has garnered considerable praise in the mainstream media for tugging on the heart-strings. Created by TBWADublin, the TV ad tells the story of a child looking for reassurance at Christmas, something that will feel familiar for most households in the run up to...
Heineken Rolls Out New TV Campaign Ahead of Champions Cup Knockout Stages
With the knockout states of the Heineken Champions Cup coming up in April, Heineken Ireland has rolled out a new rugby-focused TV campaign which will launch this weekend. Called The Perfect Match, the brand campaign was created by Publicis Dublin in collaboration with agency partners Thinkhouse and Dentsu’s Red Star. The campaign includes TV, data-informed digital, social and trade/shopper marketing executions....
Ad of the Week: Electric Ireland – Stay Happy
The Lowdown: 'Stay Happy' is the irrepressibly upbeat takeout from Electric Ireland's unique campaign to reward its customers with long term savings. Their current 40 second spot recognises the daily pressures and chaos Irish households confront, and offers welcome succour to all current customers with the promise of 8.5% savings off their electricity and gas bills, year after year. Directed by...
