Ad of the Week

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Ad of the Week: TG4 Ladies Football – Publicis Dublin

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The Lowdown: Publicis Dublin create a quirky campaign to encourage Gaelic football fans to tune into the Ladies Football Championships exclusively on Irish TV station TG4. Why? Because there are some people who claim to be proper Gaelic football fans, yet only seem to watch the men’s championship. That’s not a proper fan. The Dublin based agency reveals a hard-core...

Ad of the Week: eir – Let’s Make Possible

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As part of a new brand re-positioning, eir has launched a new campaign called Let’s Make Possible featuring a number of familiar – and some unfamiliar- faces who celebrate their skills, ambitions and confidence in themselves and the infinite possibility that a truly powerful network allows. Created by Rothco the campaign centres on remaking that well known iconic song “Anything...

Ad of the Week: Rothco Delivers Palindrome-Style TV Campaign for Orchard Thieves

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Rothco has launched a new and innovative TV campaign for the Heineken-owned cider brand Orchard Thieves. The campaign, which is called Start Bold/End Bold is a palindrome-style ad that is “fully reversible” as the narrative works in both directions. “Orchard Thieves is all about finding our own bold way to do things and when the idea of a TV commercial that...

Ad of the Week: Guinness – Behind Every Great Town

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The Lowdown: As the 2017 GAA All-Ireland Senior Championships enter the final stages, GUINNESS has launched its latest TV advertising campaign, 'Behind Every Great Town'. The captivating 30’’ film celebrates the everyday GAA volunteers, who willingly give their time in communities across Ireland all year round. The advertisement, which debuted on TV on 13th August across the Island of Ireland, features four...

Ad of the Week: Tesco’s Family Makes Us Better

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Tesco Ireland has launched its latest campaign as part of a €3.2m investment that will be rolled out on TV, outdoor, digital, radio, social, digital as well as on all Tesco-owned assets including in-store and home-shopping vans. Created by Rothco, with media buying and planning handled by Initiative, the campaign is called Family Makes Us Better and stresses the importance...

Ad of the Week: FBD – Y&R Ireland

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FBD, one of Ireland’s largest property and casualty insurers, has launched its fresh new brand proposition today following a €2.5 million investment in a campaign that will run throughout the year. Created by Y&R Ireland, the campaign is called ‘Protection. It’s in our Nature’ to reflect FBD’s commitment to protecting people, according to the insurer. “This was a big strategic decision...

Ad of the Week: Hunky Dorys – McCannBlue

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The Lowdown ‘Buffalo is how we roll’ is the brand new campaign from Largo Foods' crisp brand Hunky Dorys. A bold 40 second TV commercial launched the campaign featuring a magnificent wild beast: a buffalo, the Hunky Dorys brand icon. Plus eight intrepid women. On roller skates. A real buffalo, featuring for the first time in a campaign for the brand,...

Ad of the Week: McDonnells Currys Sauce – Boys and Girls

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Ireland’s Favourite Curry Sauce Goes International in New Advertising Campaign for McDonnells McDonnells Currys Sauce, Ireland’s favourite and a key ingredient in one of the nation’s most popular dishes says “Eat it for Dinner” as the “Chips Curry” story takes on an international feel in a new advertising campaign developed by award winning creative advertising agency Boys and Girls (www.boysandgirls.ie). Formerly...

An Post Promotes Parcel Service with New Campaign

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An Post has launched a new campaign called World Wide Open which is aimed at promoting its parcel delivery service. The new campaign was created by Target McConnells. According to Target McConnells' managing director, Abi Moran:“We wanted to make a powerful statement. In a time when some countries are talking about building walls and there’s a global tendency towards insularism, we...

Ad of the Week: Lidl – Proudly supporting Ladies Gaelic Football

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Credits: Creative agency: Chemistry Client: Lidl Creative Director / Copywriter: Emmet Wright Art Director: Orlagh Daly Client Service Director: Deirdre Gunning Account Manager: Andrea Dalton Doran Strategic Director: Sinead Cosgrove Agency Producer: Fiona McGarry Production Company: Antidote Producer: Andrew Freedman Director: Henry Mason Post House: Windmill Lane Music: Rocstrong - Go 'Head The Lowdown: Lidl Ireland has been unveiled as the new sponsor Ladies Gaelic Football in Ireland and as part of the activation,...

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