Ad of the Week

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Ad of the Week: Tesco’s Family Makes Us Better

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Tesco Ireland has launched its latest campaign as part of a €3.2m investment that will be rolled out on TV, outdoor, digital, radio, social, digital as well as on all Tesco-owned assets including in-store and home-shopping vans. Created by Rothco, with media buying and planning handled by Initiative, the campaign is called Family Makes Us Better and stresses the importance...

Ad of the Week: Hunky Dorys – McCannBlue

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The Lowdown ‘Buffalo is how we roll’ is the brand new campaign from Largo Foods' crisp brand Hunky Dorys. A bold 40 second TV commercial launched the campaign featuring a magnificent wild beast: a buffalo, the Hunky Dorys brand icon. Plus eight intrepid women. On roller skates. A real buffalo, featuring for the first time in a campaign for the brand,...

Ad of the Week: eir – Let’s Make Possible

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As part of a new brand re-positioning, eir has launched a new campaign called Let’s Make Possible featuring a number of familiar – and some unfamiliar- faces who celebrate their skills, ambitions and confidence in themselves and the infinite possibility that a truly powerful network allows. Created by Rothco the campaign centres on remaking that well known iconic song “Anything...

An Post Promotes Parcel Service with New Campaign

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An Post has launched a new campaign called World Wide Open which is aimed at promoting its parcel delivery service. The new campaign was created by Target McConnells. According to Target McConnells' managing director, Abi Moran:“We wanted to make a powerful statement. In a time when some countries are talking about building walls and there’s a global tendency towards insularism, we...

Ad of the Week: Irish Water Safety – Watson Creative

  National Water Safety Awareness Week This week Irish Water Safety launch a national campaign to highlight Water Safety Awareness Week. As the good weather draws people to beaches all over the country, the timely campaign strives to equip families with simple tips and advice so they can make water safety part of the conversation with children. Created by Watson Creative...

Ad of the Week: McDonnells Currys Sauce – Boys and Girls

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Ireland’s Favourite Curry Sauce Goes International in New Advertising Campaign for McDonnells McDonnells Currys Sauce, Ireland’s favourite and a key ingredient in one of the nation’s most popular dishes says “Eat it for Dinner” as the “Chips Curry” story takes on an international feel in a new advertising campaign developed by award winning creative advertising agency Boys and Girls (www.boysandgirls.ie). Formerly...

Ad of the Week: Disappointed Dad – Bord Gáis Energy Rewards – Publicis Dublin

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The Lowdown: To promote its award-winning Rewards Club, Bord Gáis Energy has this week launched a new TV and print campaign, highlighting the benefits that over 260,000 members can receive, including the opportunity to get exclusive access to All-Ireland Senior Hurling Championship tickets. The humorous 40-second TV ad features a father and his family watching a GAA match on the couch...

Ad of the Week: ŠKODA Ireland – Boys and Girls

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The Lowdown: ŠKODA cars might not be made in Ireland, but they’re certainly designed with Irish drivers and roads in mind. This 30-second spot, ŠKODA’s second in the Made for Ireland series, once again does away with the pretenses of the hyper stylized international car commercials and refreshingly explores the realities of driving in Ireland. Sometimes it’s loud. Sometimes it’s chaotic....

Ad of the Week: 3Plus “Ball Pool” – Boys & Girls

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The Lowdown: Thanks to Three the world is a giant ball pool. Or at least it is in Three’s new campaign for their rewards program 3Plus. In Three’s latest campaign, advertising agency Boys & Girls were tasked with bringing their rewards program, 3Plus, to life. Taking inspiration from the 3Plus identity, the agency created a world filled with tidal waves, explosions,...

Ad of the Week: Bord na Móna ‘Leading the Change’ – Chemistry

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https://www.youtube.com/playlist?list=PLrHdEAVyA_t_uYKxghtSX2k-xBQFr9t6q The Lowdown: We’re proud to share our latest work for Bord na Móna, one of Ireland’s most iconic brands and one of the world’s most innovative companies in the field of sustainability. Our latest campaign, created in collaboration with Piranha Bar, highlights the diverse and groundbreaking ways that Bord na Móna generates renewable energy. It’s a modern expression of an equally modern...