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Ad of the Week: Dulux Weathershield – Boys and Girls


To celebrate Dulux Weathershield’s most weather-durable paint, advertising agency Boys & Girls went in search of Ireland’s most weather-durable people – meet ‘The Invincibles’. Shot in Myrtleville beach, Co.Cork, The Invincibles explores the story of Tom Bermingham, Mairead Ni Mhaoileóin and Tom McCarthy, three open water swimmers who are dedicated to the water all year round – rail, hail or shine. “The Invincibles...

Ad of the Week: Irish League of Credit Unions – Havas Dublin


The Lowdown: Paul and Gary O’Donovan, Rio Olympic Silver medallists, sporting heroes and Credit Union Youth Ambassadors – Both Credit Unions and The O’Donovan’s look at things differently so they are the perfect fit. Fun was had making a series of videos with the lads! See them online and at Credits: Advertiser: Irish League of Credit Unions Project: Credit Union Youth Ambassadors Agency: Havas...

Ad of the Week: Success Happens Here – McCannBlue


The Lowdown: Our task is to attract students to DBS, where they will thrive in a personal teaching and learning environment as well as a buzzing city centre location. “Success Happens Here” encapsulates this thought for school leavers and part-time students alike. This integrated campaign is being rolled out across TV, VOD, OOH, press, display and social. Credits: Agency: McCannBlue Advertiser: DBS Campaign: Success Happens...

Ad of the Week: FBD – Y&R Ireland


FBD, one of Ireland’s largest property and casualty insurers, has launched its fresh new brand proposition today following a €2.5 million investment in a campaign that will run throughout the year. Created by Y&R Ireland, the campaign is called ‘Protection. It’s in our Nature’ to reflect FBD’s commitment to protecting people, according to the insurer. “This was a big strategic decision...

Ad of the Week: AIB and ROTHCO Turn Traditional Mortgage TVCs On Their Heads


Rothco has launched a new campaign for AIB which seeks to challenge the way that hopeful home-owners look at the commitment of a mortgage. Patrick Ronaldson, Director of Strategy & Founding Partner, Rothco explains. “Because the human brain is built to worry about surviving, we find it hard to project ourselves into our future and the ‘right here and now’...

Ad of the Week: Calor – TBWA/Dublin


TBWA Dublin has launched a new multi-channel advertising campaign for Calor, one of Ireland’s leading suppliers of Liquid Petroleum Gas (LPG). The new campaign is part of a €1.2m spend by the company and includes the roll-out of new branding and design for the company which celebrates its 80th birthday this year. According to Sharon Nolan, marketing manager of Calor: “the...

Ad of the Week: Built for a Better World – Javelin Dublin


Credits: Agency: Javelin Dublin Client: Toyota Ireland Title of piece:  “Built for a Better World” Creative Directors: Martin Watts/Catherine Lennon Art Director: Martin Watts Writer: Catherine Lennon/Conor Kennedy Agency Producer: Dara McLatchie Director: Brian Williams Production Company: Butter The Lowdown: Javelin have created the new Toyota Ireland Brand promise and launch advertising campaign. “Built for a Better World”. Future oriented and challenging, the strategy speaks to a brand vision of...

Ad of the Week: Chemistry’s Get Cancer Campaign for Irish Cancer Society


Chemistry has created a new provocative campaign for the Irish Cancer Society aimed at kick-starting the conversation about cancer. The Get Cancer campaign features a host of real life cancer survivors who state that they want to get cancer. The ad was directed by Keith Hutchinson of H2 Films. Opening with the arresting tagline, ‘I Want to Get Cancer’, the campaign wants...

Ad of the Week: Let’s Talk About Fertility – Publicis Dublin


Lowdown: Publicis Dublin ask couples in Ireland ‘The Big Question’ in a new campaign to create a conversation about fertility and promote new fertility benefits from Vhi Healthcare. This film was made to draw attention to a very sensitive issue and to help people plan ahead. Creatives Ronan Nulty and Carol Lambert collaborated with Motherland to develop a film approach that...

Ad of the Week: Lidl Ireland ‘Homecoming’ – Chemistry


The Lowdown: Lidl Ireland has launched its 2016 Christmas campaign with ‘Homecoming’, a heart-warming TVC that reminds us that it’s the people, not the presents, that are most important at Christmas. With the line ‘Share more special moments this Christmas’. Having collaborated with Lidl on the retailer’s three previous Christmas campaigns, creative agency Chemistry approached this year’s brief by placing the...

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IMJ February 2017

In this month’s IMJ: Marketing is a Powerful Force: As always, the advertising and marketing industry faces many threats. But for savvy marketers and their...