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The launch of Life Style Sports ‘Trainer Central’

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Credits: Agency: Thinkhouse Client: Life Style Sports Campaign: Launch of Trainer Central Client: Amanda Campbell, Aoife Knox, Niamh McGary Account Directors: Mark Kilbride Planning: Claire Hyland, Eimear Fitzmaurice Creative: Dave Byrne, Shane Kenna, Brian MacRory, Grace Enemaku Photographer: Kevin Goss Ross Film: David Balfe The lowdown: Thinkhouse, the youth marketing agency, has been commissioned to help Lifestyle Sports, Ireland’s leading retail destination for trainers and urban apparel, to launch ‘Trainer...

Ad of the Week: Dementia Understand Together – KICK

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Credits: Agency: KICK Client: Health Service Executive (HSE) Campaign: Dementia Understand Together Client: Fidelma Browne, Roisin Guiry, Cairín Conway Account Directors: John Breslin, Kate McKenna Planning: Zuilmah Wallis Creative: Judy O’Broin Director: Des Mullan Production Company: Rocket Science Post Production: Windmill Lane Editor: Philip Cullen Lowdown: KICK, the creative agency, rolled out their third major campaign of the autumn with their Dementia Understand Together for the HSE. The campaign aims to increase...

Ad of the Week: Target McConnells Credit ReUnion

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Target McConnells rally a national search for Dan Byrne and ask ‘Have you had your Credit ReUnion?’ in new campaign. The Irish League of Credit Unions has launched the latest iteration of its campaign to encourage people to consider their local credit union for their personal loan requirements. Created by award-winning creative agency, Target McConnells, it is the final piece of...

Ad of the Week: Electric Ireland – You’re Smarter Than You Think

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Electric Ireland has launched a new customer communications campaign called ‘You’re smarter than you think’ which demonstrates the many ways that Electric Ireland is the smarter choice for customers. The lynchpin of the through the line campaign is a suite of four unique and entertaining TV ads that aim to reassure Electric Ireland customers that they are getting the best...

Ad of the Week: Vodafone Ireland’s Who We Are is How We Play

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With the Autumn rugby internationals due to kick off next weekend against the Springboks, Vodafone Ireland has launched the next phase of its sponsorship of Irish rugby with a new campaign called “Who We Are is How We Play.” Created by Target McConnells, which developed the “Team Of Us” platform, the campaign gives viewers and fans a glimpse into the...

Ad of the Week: Laya Healthcare “It’s Good to Live’

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Laya healthcare has embarked on a major new brand repositioning campaign, centred around a purpose-driven theme “It’s good to live”. Created by TBWADublin, the €2.5m integrated campaign is laya healthcare’s biggest in five years, and strives to evolve the brand to win hearts and minds as a real health partner, not just a health insurer. The multi-platform campaign will focus...

Ad of the Week: Kelkin – Made for Exploring

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The Lowdown: Kelkin’s new campaign celebrates the fact that everyone is born curious, craving new experiences. Seeking out new adventures helps us get the most out of life. With a huge range of nutritious products, Kelkin feeds your inner explorer so you can keep seeking out new adventures every day. Kelkin is made for exploring. Credits: Advertiser: Valeo Foods Brand: Kelkin Activity: Broadcast Commercial Agency:...

Ad of the Week: Iarnród Éireann – Publicis Dublin

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The Lowdown: Publicis Dublin create a tongue in cheek campaign for Irish Rail/ Iarnród Éireann. The campaign encourages the public to use its intercity service by showing them that they’ll enjoy the train journey so much they might not want to get off. Publicis Dublin brought this idea to life with a 40-second TV spot, which shows a man returning...

Ad of the Week: Kerrygold Launches First Campaign Since 2010

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Kerrygold has launched its first Irish advertising campaign in seven years. The campaign, Memories in the Making, was created by Publicis Dublin. Directed by TJ O’Grady-Peyton from the appropriately named Butter Films, it was shot over two days in Dublin and will run on TV and digital platforms. The TV ad celebrates memories and experiences that pass on from generation to...

Ad of the Week: Guinness – The Compton Cowboys

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A new Guinness advertising campaign, portraying the story of ’The Compton Cowboys’, has launched across Ireland and the UK. The new release is the next chapter of the iconic ‘Made of More’ series, which champions real people who have shown unexpected character to enrich the world around them. ‘The Compton Cowboys’ tells the story of a group of men living in...

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