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Aoife Hofler Appointed to the Global Marketing Board of MEC

MEC Ireland’s Aoife Hofler has been selected to join the global marketing board of MEC. The position was open to every MEC employee and...

LATEST CAMPAIGNS

FEATURES

Sponsorship Calling

In the space of just two years, the sponsorship agency Livewire has been making successful inroads into the growing sponsorship market here in Ireland....

How to Market a Movement

As the recent Trump campaign showed, a movement can be a very effective force when it comes to delivering change. But what can marketers...

The Contrarian Consumer

Give and You Shall Receive

TGI INSIGHTS

Insight of the Week: Cultivating the Gardeners

As the first signs of spring start to filter through, for many of us it is time to get back out in the garden,...

Account Wins

DMG Media Wins Heineken’s Immersion Day Initiative

DMG Media has won this year’s annual Heineken Media Immersion Day. The ‘Collaborate to Innovate’ theme was specifically designed to encourage the media owners to...

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AD OF THE WEEK

Ad of the Week: Dulux Weathershield – Boys and Girls

To celebrate Dulux Weathershield’s most weather-durable paint, advertising agency Boys & Girls went in search of Ireland’s most weather-durable people – meet ‘The Invincibles’. Shot...

IMJ LATEST ISSUE

IMJ February 2017

In this month’s IMJ: Marketing is a Powerful Force: As always, the advertising and marketing industry faces many threats. But for savvy marketers and their...

TRENDING NOW

DMG Media Wins Heineken’s Immersion Day Initiative

DMG Media has won this year’s annual Heineken Media Immersion Day. The ‘Collaborate to Innovate’ theme was specifically designed to encourage the media owners to...

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