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Radio’s Role in the Digital Ecosystem

With 3.1m people tuning into a radio station every day, radio is a powerful platform for brands to target consumers. But new research from...

Appealing to the Census

Niamh Manning, PML Group, on how commuter data from Census 2016 is good news for OOH advertisers. The commuting patterns of the people in Ireland...

INSIGHTS

Insight of the Week: Marketing by Mobile Attributes

Few industries are more competitive than the mobile phone market, so it is critical that retailers ensure they understand and appeal to the highest...

Insight of the Week: Targeting the Energy Switchers

As we emerge from long months of winter weather, many of us find ourselves finally coming out of our highest rate of expenditure for...

APPOINTMENTS

Maria Scannell Takes Over as MD of ICAN

ICAN has appointed Maria Scannell as the agency’s new managing director with immediate effect. She replaces Siobhan Lavery who has left the agency after more...

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AD OF THE WEEK

Ad of the Week: Rockshore ‘This is the West’

The Lowdown: Using a casting process to identify a real group of friends, we packed them up and headed out West to capture the spirit...

TRENDING NOW

Maria Scannell Takes Over as MD of ICAN

ICAN has appointed Maria Scannell as the agency’s new managing director with immediate effect. She replaces Siobhan Lavery who has left the agency after more...

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