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DCU Successfully Helps Charities Maximise Google Ad Grants

DCU Successfully Helps Charities Maximise Google Ad Grants Dublin City University Business School has joined forces with the Disability Federation of Ireland (DFI) to help...
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Radio’s Role in the Digital Ecosystem

With 3.1m people tuning into a radio station every day, radio is a powerful platform for brands to target consumers. But new research from...

Appealing to the Census

Niamh Manning, PML Group, on how commuter data from Census 2016 is good news for OOH advertisers. The commuting patterns of the people in Ireland...

INSIGHTS

Insight of the Week: Targeting the Energy Switchers

As we emerge from long months of winter weather, many of us find ourselves finally coming out of our highest rate of expenditure for...

Insight of the Week: Targeting the Home Improvers

With home improvement programmes like Dermot Bannon’s “Room to Improve” back in vogue again and more people drawing down finance for a home-makeover or...

APPOINTMENTS

Walsh:PR Appoints Maeve Governey to the Board

Leading consumer and corporate PR agency, Walsh:PR has appointed Maeve Governey to the board of the agency. Governey joined Walsh:PR in 2014 and became deputy managing director...

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AD OF THE WEEK

Ad of the Week: Rockshore ‘This is the West’

The Lowdown: Using a casting process to identify a real group of friends, we packed them up and headed out West to capture the spirit...

TRENDING NOW

Making Radio Clickable: Nova and Packed.House collaborate on Irish Media first...

Radio Nova and Packed.House, which is the ad solutions representative of Shazam in Ireland, have announced a media collaboration designed to make radio clickable...

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