Ad of the Week: Aldi Swap and Save Ad
Aldi Ireland has launched its latest advertising campaign which aims to help Irish consumers save on their annual grocery shopping bill. The new campaign features real households and families from around the country and the savings they made by swapping to Aldi.
The campaign follows four families, tracking their shopping spend over eight weeks – four weeks shopping as usual, and four weeks shopping at Aldi. The till receipts for all grocery purchases for the eight weeks were analysed and the four families reported a significant monthly saving by swapping their main grocery shop to Aldi.
Commenting on the new campaign, Finbar McCarthy, Group Buying Director, Aldi Ireland said: “At Aldi our commitment to our customers is we will never be beaten on price and will always provide the best value. ‘Take the Aldi Challenge’ seeks to encourage Irish consumers to think about their shopping behaviour by highlighting the substantial savings they could make by changing their weekly shopping habits. By swapping their regular grocery shop to Aldi, Irish families could increase their disposable income and save money. Critically, savings can be made without compromising on quality, thanks to our award-winning range of high quality products.”
Each family will appear on a different element of the multi-platform campaign across TV, Radio, Press, Outdoor, Digital, Leaflet, Point of Sale, Social and PR.
- Creative Agency: McCann Manchester
- ECD: Dave Price
- Creative Director: Neil Lancaster
- Creative: Mick Craven / Gary Delaporte
- Account Director: James Mott
- Senior Account Handler: Charlotte Green
- TV Producer: Amanda Riddeal / Rose Bulow
- Film Production: Sweet Media
- Director: John Hayes
- Producer: Andy Bradford
- Production Manager: Debbie O’Doherty
- Editor: Lee Hickey
- Post Production: Windmill Lane