The lowdown:
On farms all over Ireland, farmers are dying. The reason is that after spending decades on the farm, they just don’t notice the dangers any more. This BBDO Dublin campaign explores this. That just as the smells or dirt on a farm slowly disappear over the years, so too do the dangers that are killing farmers all over Ireland
Credits:
Client: Health and Safety Authority Ireland
Agency: BBDO Dublin
Production: Blinkink
ECD: Dylan Cotter
CD: Des Kavanagh
Director: Stephen McNally
Art director: Clayton Homer
Copy writer: Dillion Elliot
Strategy: Rachel O’Donovan
Producer: Charlotte Loynes
Account Director: Ken Kerr
Agency Producer: Georgia Stevenson
Account Manager: David Power
