Home News Indiepics Targets Growth as Independent Pictures and Agtel Merge

Indiepics Targets Growth as Independent Pictures and Agtel Merge

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Indiepics – L-R: Diarmuid MacMathuna, Director-Agency; Conor Moloney, Managing Director and Orla Doherty, Head of Creative, of indiepics. Picture by Shane O’Neill, SON Photographic

The Irish video producer Agtel is merging with TV production company Independent Pictures, to form Indiepics, combining broadcast production, short form video, digital strategy, digital services and creative into one business offering.

Agtel was founded in 1979 and is perhaps best known for ‘Ear to the Ground’, recently finished its 25th season. Agtel was among the first companies to make TV independently for RTE in 1993.  Independent Pictures emerged from the Agtel fold and has grown into one of Ireland’s busiest TV production companies, where Agtel has now become its digital and video division under the new group brand of indiepics.

Recent TV work by Indiepics includes Trauma, This Crowded House, You Should Really see a Doctor, A Week Inside Ireland’s Property Crisis, Keeping Ireland Alive – The Health Service In A Day, Big Week on the Farm, Doctor In The House and Then Comes Marriage, among other popular TV content. Indiepics has also completed significant projects abroad including video and digital content across European markets. The company has an extensive list of clients for its digital and video production services in Ireland and Europe.

Indiepics’ leadership team of Conor Moloney, Managing Director and Diarmaid Mac Mathúna, Director of Agency, have spearheaded the new development, augmenting their 20 strong team with the addition of Orla Doherty as Head of Creative. Doherty formerly worked with DDFH&B and prior to that, Rothco and Chemistry, where she held senior creative positions.  She will work alongside indiepics’ Head of Digital, Sarah Sheeran as the company supports existing clients and targets new business in the converging digital and video markets.

According to Conor Moloney, Managing Director, Indiepics: “We’re joining up the worlds of television, video and digital to create a unique offering from a wholly Irish owned company. This combines our award-winning television experience with video and digital, together with the know-how to maximise its potential on all available social and online platforms. Everything we do is authentic, based on solid research. But there’s no point in making great content unless its watched by the right audience and gets a reaction – whether it’s a major documentary series, a wholly social video campaign or online branded entertainment. So we have added strategy to our mix as well as enhanced creativity. After some four decades of success in the Irish TV and commercial audio-visual market, Indiepics is well positioned for further growth and development.”