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    Irish Red Cross

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    The Lowdown:

    This campaign for the Red Cross purposely makes bad use of empty space within media placement (Press, OOH & Online) to highlight space in our homes or properties we could be putting to better use.

    If you have space you could be putting to better use, pledge it to a Syrian refugee and that empty space could end up transforming a life. Find out more and register your pledge at registerofpledges.redcross.ie

    Credits:

    Advertiser: Irish Red Cross
    Project: Empty Space
    Agency: Havas Dublin
    Irish Red Cross Team:  Mary Phelan, Eve Leonard, Andrew Parle
    Havas Creative Team: Gary Boylan, Adrian Fitz-Simon, Zoe Higgins
    Havas Account Team: Aisling Mullins, Aoife Surgeon