Lisa Comerford has joined Agency Assessments, the agency consultancy and pitch doctoring firm which is headed up by Brian Sparks in Ireland.
Comerford is an accomplished marketer having worked with a number of leading brands over the last 20 years including the likes of eir, Brown Thomas and Coca Cola.
“I believe that there is an untapped opportunity for agencies and clients to build greater trust and confidence to get brilliant and effective creative output,” says Comerford.
“My initial focus will be on developing the tools and processes that can leverage the best out of the client and agency relationship and put it on a sound and productive platform. Open dialogue results in clarity, mutual understanding and the identification of shared goals. When implemented effectively, the outputs can result in long-standing trusted relationships that deliver the best creative solutions for both agency and client alike” she says.
Agency Assessments International (AAI) is one of the world’s leading specialised management consultants to the advertising communications industry. Since 1988 its expertise has helped many of the world’s most successful companies to get the best from their communications partners by advising on agency selection, negotiating remuneration and servicing structures, and optimising the relationship to achieve exceptional performance.