With Luke Fitzgerald returning for a second season of “The Left Wing”, laya healthcare will take over as sponsors of the popular rugby podcast series.
The multi-platform sponsorship deal was brokered by Carat and will include press, digital and social promotion of each episode as well as pre/post show stings and co-branding of all promotions to a rugby audience of 770k unique users.
Selda Simsek, Sponsorship Manager with laya healthcare says : “We’re thrilled to be coming on board as sponsor of The Left Wing podcast. As the official Health & Wellness partner to Leinster Rugby, we’re excited about the rugby season ahead and we look forward to the lively banter and incisive analysis that’s become a hallmark of Luke and Will’s show.”
Ronan Turner, Advertising Product & Business Development Manager, INM added: “Over the past year; there has been a sharp increase and huge demand from our users for audio content; we have grown our stable to match this demand. The Left-wing has consistently been one of Independent.ie’s most successful shows so it’s wonderful to have a great sponsor such as laya healthcare to match“.
Having introduced a number of new podcasts to the market in 2017, INM has seen significant success in working with brands to deliver creative executions of its content, picking up Gold for Creative Execution by a Media Owner in the 2017 Media Awards.
Laya healthcare is the second largest provider of private health insurance in Ireland with over half a million members. Laya healthcare offers some of the most innovative benefits in the Irish health insurance market along with life insurance (layalife.ie) and travel insurance (layatravelinsurance.ie). Its brand promise, Looking After You Always, represents laya healthcare’s member-centric approach, which is fundamental to its vision and values.
In 2015 laya healthcare proudly became part of AIG, one of the strongest insurance organisations in the world with over 90 million customers in 100 countries and jurisdictions. With their experienced team and innovative insurance solutions, along with AIG’s financial backing, global expertise and long-term commitment to Ireland, laya healthcare expect to go from strength to strength, widening their offering and bringing value and innovation to Ireland’s insurance market.
Health insurance provided by Elips Insurance Ltd trading as Laya Healthcare. Laya Healthcare Ltd trading as Laya Healthcare and Laya Life is regulated by the Central Bank of Ireland. Life insurance provided by IptiQ Life SA. Laya Healthcare Limited trading as Laya Life and Laya Healthcare is regulated by the Central Bank of Ireland.