As the Guinness PRO14 Rugby tournament enters the final straight – with the final set for the Aviva Stadium on May 26- The Sunday Times and The Times, Ireland Edition have agreed to become Official Media Partners for all six games left in the series in 2018.
Fans of the Guinness PRO14 as well as readers and subscribers of The Sunday Times and The Times, Ireland Edition will benefit from exclusive offers, bespoke events and premium content in the run up to the final in Dublin.
“We are particularly delighted to be working as media partners to the Guinness PRO14 Final Series for 2018. The Sunday Times and The Times, Ireland Edition are known for their high-quality reporting and analysis on a broad range of sports and rugby plays a central role in the sports’ coverage of both products. We look forward to some top-class games over the coming months,” says Oliver Keenaghan, general manager with News Ireland.
Dermot Rigley, commercial and marketing director for PRO14 Rugby adds: “The Times brand is known right across the world for its excellence and now that the Guinness PRO14 has become a truly global rugby Championship featuring some of the best players in game, it’s an ideal fit”
“The excitement around the Guinness PRO14 has never been greater. The Championship is more competitive and unpredictable than ever, scoring is up, so too are attendances and viewership while our clubs are getting great results in European competition. On top of that, ticket sales for the Guinness PRO14 Final are really strong, so we’re certainly the rugby tournament that has everyone talking and that will provide great content for readers and subscribers of The Sunday Times and The Times, Ireland Edition,” says Rigley.