Maximum Media picked up the award for the Best Use of Video Content at the Digiday Awards Europe in London this week.
The award went to The Joe Show, in association with Unilever’s brands Dove Men+ Care & Lynx, and SportsJOE Live, in association with Lottoland.
The Digiday Awards Europe recognise publishers, advertisers and technology platforms bringing about change and innovation in Europe.
Maximum Media was shortlisted for the award alongside big European brands including BT, Action-Aid UK and Swedish publisher Aftonbladet. The win was for the phenomenally successful work for both The JOE Show and SportsJOE Live. The category, ‘Best Use of Video Content’, awards the publisher that has best utilised video to consistently deliver quality content and engage audiences.
According to Maximum Media Group’s CEO Daragh Byrne: “This award is particularly special for us as it is not just about us being judged against other Irish publishers. We were up against the best in Europe, and that very much reflects how and where our business is growing. This is a fantastic achievement and a huge credit to our in-house team who created and deliver outstanding content for our audience every single day. It is also made possible by the brands who had to foresight and recognised not only the potential but uniqueness and quality of our video offering and our ability to get our audience engaging with this original content.”