Mirror Media Ireland’s Dublin Live website are focusing in on its traffic and travel section this Christmas by encouraging their readers to download their new app in order to keep up to date with the latest traffic and travel news in the Dublin area resulting in making their Christmas commute back home a little less stressful.
The campaign goes live on Facebook today, December 15th and will run until December 24th and will focus on those in the Dublin area who will be travelling out of the city for the holidays.
The aim of the campaign is encourage the target market to download the new Dublin Live app to keep up to date with live traffic and travel news as it happens in the city and surrounding areas over the coming week.
The “Driving home for Christmas” campaign will target both IOS and Android users and should increase app downloads over the Christmas period for Dublin Live. The campaign will also be backed up with digital ads on the relevant sections of the Dublin Live website.
Client: Mirror Media Ireland
Agency: Zenith Media Ireland
Creative Director: Laura Carroll
Title: Senior Marketing Executive
Company: Mirror Media Ireland
The Campaign: Driving home for Christmas with Dublin Live
Photograph credit: Dave G Kelly
Creative Design: Peter Dunn, New Creation