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Mediaworks Retains Liberty Insurance Account

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Silver Olympic Medalist Annalise Murphy, two-time Olympic pentathlon athlete Natalya Coyle, camogie all-star Mags D’arcy and former Irish rugby captain Fiona Coghlan launching the Liberty Insurance ‘A Game of Two Halves’ research

The Core Media-owned Mediaworks has retained Liberty Insurance in a competitive media pitch involving a shortlist of three agencies including PHD and Vizeum.

“After a highly competitive process, we are delighted to appoint Mediaworks as our Media Agency Partner for the next 3 years. Digital expertise, strategic thinking and brand development were key to our decision in appointing Mediaworks, the strength of Core Media also supported our decision. We look forward to working with the team over the coming years as we move into an exciting phase for the Liberty Insurance brand in Ireland” Deirdre Ashe, Director of Personal Lines, Liberty Insurance.

Deputy MD, Fiona Field adds: “Whilst winning new business is great, retaining business is a true reflection of our strength as an agency.   As the pace of change in media and marketing will continue to accelerate, the role of strategy powered by market leading data and analytics plays a crucial role in driving our clients’ businesses forward. We are thrilled to continue our work with the team in Liberty Insurance and look forward to developing market leading campaigns together in this highly competitive sector.”