MediaCom Ireland has retained the AkzoNobel Decorative Paints account after MediaCom worldwide held on to the account following a 5-month pitch process. MediaCom has been working with AkzoNobel since 2007.
AkzoNobel is the holding company of leading home and industrial decorative brands such as Dulux, Weathershield and Cuprinol.
MediaCom’s win was based not just on an existing relationship, which extends back to 2007, when it first began to work with the brand, but also for its strategic systems planning and competitive buying approach.
“We’re thrilled to be continuing our highly successful partnership with the AzkoNobel team in Ireland. MediaCom prides itself on long-term relationships with its clients, allowing us to truly understand their businesses and offer compelling and effective solutions to their key challenges,” said Peter McPartlin, CEO, MediaCom Ireland.