Bonfire has won the CityJet creative account following a competitive pitch.
The agency’s new work for CityJet is already underway and is based on a new strategy developed by Bonfire that was founded on the premise: “Remember when airlines appreciated their customers?”
The new brand campaign will continue to roll out in 2018 across various platforms including digital, TV and radio.
According to Seán Hynes, joint managing partner with Bonfire: “It’s great to be working with a brand with a real point of difference in this sector. The CityJet Marketing team, has a real vision for the brand, which we hope to bring to life over the coming months.”