MCCP is to partner with Florette, the UK-based distributor of packaged salad products.
According to MCCP, the two companies will work to develop strategic long-term innovation and renovation projects for the UK & Irish markets.
Florette is owned by the French food processing co-op Agrial which has developed a substantial presence in the European convenience and food service sectors.
This MCCP partnership will be led by Jill McCarron, the company’s director of strategy & innovation, who brings a wealth of experience in strategy and innovation from 17 years with leading blue-chip organisations such as Kerry Foods, Danone and Groupe Pernod Ricard.
According to Kay McCarthy, MCCP founder and MD: “We are winning competitive global pitches such as Florette because we bring a unique offering of insight, strategy and creativity that is focussed finding longer term growth strategies.”
Jill McCarron adds: “MCCP is delighted to become an innovation partner of Florette, a leading FMCG brand with a passion for bringing delicious and healthy foods to all. We see them as being a very exciting partner of our agency. Together we look forward to helping to grow the Florette brand in the years ahead.”
“What we like about MCCP is their integrated approach to identifying consumer trends, conducting primary research and idea development which ensures we put the customer and consumer at the heart of our strategy. This insight-led approach is imperative to success with our brand,” says Hazel Clark Florette UK & Ireland’s marketing & innovation controller.