The Belfast-based advertising and marketing agency, ASG & Partners, has appointed Valerie Ludlow as its new chief executive.
Ludlow, who was appointed to the company’s board in 2016, has been with the company for seven years, most recently holding the post of deputy CEO, and previously, director of strategy.
The move will see her take over responsibility for all the agency’s operations, including developing strategic, effective marketing campaigns for the wide range of ASG clients in the public and private sectors.
She has over 17 years’ experience in the marketing industry, working initially in London in market insights and research and then both client side and in advertising agencies in Northern Ireland. According to Colin Anderson, executive chairman of the agency: “Valerie has significant experience in the marketing sector which encompasses all the relevant disciplines required of a leading integrated marketing agency. She is the ideal person to take the company into the future as its chief executive.”
ASG & Partners was established in 1982, initially as Anderson Advertising by Colin Anderson and now employs 40 staff across its in-house brand & design studio, public relations and recruitment advertising division.