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Boys and Girls Expands with New Hires and Promotions

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Boys and Girls, the Dublin-based creative agency, has embarked on the next stage of its expansion with the hiring of 11 new staff, including an award-winning creative director, a Cannes Lion winner and one of Ireland’s top digital professionals.

The new appointments, including a few internal promotions, come as Patrick Meade, one of the founders of the agency, has been re-appointed as the agency’s managing director for another four years.

Among the new staff to be appointed is Mark Tuthill who joins the agency as creative director.  from Chemistry.  A former digital creative director, Tuthill  has worked with leading agencies including McCann Erickson, Publicis and more recently Chemistry. He joins Laurence O’Byrne as fellow creative director and Rory Hamilton as executive creative director and will be working across a range of clients and heading up the Ulster Bank account. During his career he has won multiple ICAD Gold awards and is a published writer.

The agency has also appointed Barry Smith as head of design and he will oversee all of the visual output from the company across all clients with the goal of building the design department’s reputation as one of the best in the country.

With a background in both graphic design and art direction—for agencies like Language and Publicis Dublin—he was worked on major brands including AIB, Cadbury, Meteor, TG4, Heineken, Tesco, Murphys, Tayto, and Renault. He has picked up numerous awards for his work most notably a Bronze Cannes Lion for ‘When It Rains It Pours’, an app that poked fun at a Budweiser campaign developed for Murphys Stout.

Elsewhere, Tom O’Reilly has been appointed as senior digital producer having worked on a number of Ireland’s major brands with DDFH&B, including The National Lottery, Supervalu, Brennans Bread, Glanbia, Denny and eir. He has worked on projects such as the rebrand of eircom to eir and Setanta Sports to eir Sport.

In addition, Boys and Girls has appointed Udi Ovadia as senior art director; Eimear O’Sullivan as account executive; Jelena Stancevic as account executive; Alice McLoughlin as PA; Cian Booth as a designer and Miren Somers as a junior planner.

Two additional internal promotions include Keeva Bolger to the role of producer and Alicia Coyle as senior account manager.