Dublin agency, KICK, has created and developed the latest campaign for the National Dairy Council – Irish Dairy, The Complete Natural. The campaign is a move towards educating young millennial females on the importance of dairy in their nutrition. This is where people will get to ‘Meet the complete natural.’
If you haven’t met Daisy yet, be warned – she’s small, she’s feisty and she’s coming to tell you what’s what. A complete natural in nutrition and the perfect spokestoddler to reawaken a new generation to the goodness of Irish Dairy.
Zoe Kavanagh CEO National Dairy Council says “This campaign is focused on building dairy’s relevance among millennials. Irish Dairy is the world leader in consistently producing the best possible dairy products and we should be proud of this. It has been part of our DNA from the beginning and research has shown that it is a great benefit to those who consume it.”
Stephen Bradshaw KICK added “We are delighted with this campaign. The objective was to make Dairy part of a real conversation and encourage people to consider the benefits of Dairy again. We looked at the facts and numerous research studies conducted both globally as well as here in Ireland and the information was all positive, so that’s the story we are telling. We don’t need to resort to fear tactics to convince people, we know from the research conducted by B&A that people want facts not fads. Daisy, is the perfect character to highlight these factual nutritional benefits, simply.”
There are two phases to this campaign, the first objective is to introduce the world to Daisy and the second to reinforce all the positive factual content.
Working with IPG Mediabrands, this campaign is now live and includes a suite of online ads which will feature Daisy. In addition is outdoor, digital display and social activations. All the campaign is available at www.thecompletenatural.ie
Client: The National Dairy Council
Creative Agency: KICK
Creative Director: Judy O’Broin
Senior Creative: Kevin Murray
Managing Director: Neil McKenna
Business Development Director: Stephen Bradshaw
Account Manager: Triona O’Brien
Director: Ian Power
Production Company: Rocket Productions
Post Production Company: Outer Limits
Photographer: Leo Byrne
Clients of KICK include, Cable & Wireless, Ardagh Group, HSE, Savvi Credit Union, Munster Rugby, Maynooth University, Peugeot, Dairy Council Northern Ireland, Enterprise Ireland and M&S.