The Dublin-based creative agency KICK, which recently picked up the creative account for Maynooth University, has launched the first installment of the University’s repositioning campaign which is called “Know No Bounds.”
According to KICK’s Stephen Bradshaw, business development director: “We are delighted to partner with Maynooth University and launch the Know No Bounds Campaign. This campaign comprises a number of phases over the next 12 months. The first, focuses on Maynooth University’s research expertise and how the work on climate change is helping to build awareness on a global scale. The second phase will focus on undergraduate recruitment and coincide with Maynooth University’s Open Days in November.”
Both campaigns include outdoor, radio, digital video and display and include students, lecturers and professors in Maynooth.
Bradshaw added: “It was important for this campaign to be authentic and give the people on campus a voice, because they are the ones making Maynooth University such an amazing place to learn, work and research.
Clients of KICK include The National Dairy Council, Cable & Wireless, Ardagh Group, HSE, Savvi Credit Union, Munster Rugby, Peugeot, Dairy Council Northern Ireland, Enterprise Ireland and M&S.