RTÉ Media Sales has secured Ulster Bank as the sponsor of its popular radio show The Business.
Presented by Richard Curran The Business is broadcast every Saturday morning on RTÉ Radio 1 between 10am – 11am and currently, has 299,000 listeners.
Brokered by Livewire, part of Core Media, the sponsorship deal runs for 12 months and will include four sponsor-credited stings per week, weekly promotional spots on Morning Ireland, Drivetime with Mary Wilson and Countrywide as well as podcast and homepage sponsorship.
“We are delighted to have secured the sponsorship of The Business and we’re very excited about the reach and engagement it will offer Ulster Bank. The programme is an ideal fit for Ulster Bank and it offers our sectoral experts the opportunity to engage directly with the business community across the country. The sponsorship is part of our wider business brand campaign and we very much look forward to working with Richard and his team,” says Eddie Cullen, managing director of Ulster Bank’s Commercial Banking Division.
Tara Farrell, Sponsorship Manager, RTÉ Radio adds: “RTÉ Radio 1 has enjoyed a long-standing sponsorship partnership with Ulster Bank. After three years sponsoring Drivetime with Mary Wilson we are delighted Ulster Bank has chosen to remain with RTÉ Radio 1 as the new sponsor of The Business.”