With virtual reality (VR) entering the mainstream media and marketing industries, Extra.ie, the news site owned by DMG Media Ireland, has teamed up with celebrated media innovator, Nonny de la Pena, and experienced conflict journalist, Dylan Roberts, to tell the story of what is happening in Iraq using the latest VR technology.
“Extra.ie seeks to constantly evolve the service we offer to our audience, and while no media organisation currently delivers a VR news offering, this feature delivers an idea of how we might experience news in the not-too distant future,” said Garrett Brennan, editor of Extra.ie.
He says that Extra.ie will be offering advertisers the opportunity to shoot video content in 360 VR mode for Facebook and VR headsets and is one of several key initiatives that have come from MCAST, DMG Media Ireland’s collaboration with Media Milk which was announced earlier this year.
Utilising both the studio facilities at DMG’s offices in Ballsbridge and the state of the art post-facility of Media Milk in Ranelagh, MCAST will create original digital and broadcast content for DMG Media brands, clients and third parties. MCAST is headed up by Richard Callaghan who has over 20 years’ experience in the television, film and digital industries. According to Brennan, Extra.ie is also carrying out live VR demonstrations with a number of Irish ad agencies.