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Sudocrem – Today’s Mum



Banjoman Films were approached by PR360 and Sudocrem to create a film that would speak to the mothers of Ireland, in particular those with young babies. Having engaged in extensive research, Dermot set about drafting a story that would shine a light on the beautiful yet sometimes harsh realities of motherhood. This film does not pull any punches as to the isolation, frustration and sleep deprivation that a mother of a young baby can experience, however these trials are littered with beautiful moments or ‘Little Wins’, that make it all worthwhile.


Agency: PR360
Agency producers: Michelle McCoy & Hannah O’Neill
Client: Sudocrem Ireland
Creative: Banjoman Films
Story by: Dermot Malone
Screenplay by: Ciarán Dooley & Dermot Malone
Directed by: Dermot Malone for Banjoman Films
Produced by: Matt D’Arcy for Banjoman Films
Exec produced by: Pat Hinkson for Banjoman Films
Production coordinator: Paddy Hinkson
1st Ad: Michael Pluck
DOP: Jass Foley
1st AC: JJ Sullivan
2nd AC: Gosia Zur
Gaffer: Mark O’Rourke
Assistant: Jack Ferguson
Sound: Niall Creaven
Make Up: Julie Caulfield
Wardrobe: Rachael Hinkson
Film Editor: Tony Kearns
Post Production: Element Post
Colourist: Leandro Arouca
Post Sound: Avondale Studios
Music: EMI
Mother: Caitriona Ennis
Babies: Bryant, Ollie and Freddy