permanent tsb has launched its latest mortgage campaign as part of a €2.3 million investment that will be rolled out on TV, cinema, outdoor, digital, social as well as owned assets in-branch. Created by Publicis Dublin, with media buying and planning handled by Phd and digital media buying and digital creative handled by Ican, the campaign is targeting first time buyers, secondary movers and switchers.
Working with creative agency Publicis Dublin, permanent tsb identified a key insight among home buyers on the amount of sacrifices they make to buy a home and that these sacrifices continue after drawdown. Approval for a mortgage is only the beginning of the financial commitment of a mortgage, not the end. permanent tsb are committed to providing new and better ways to bank so this breakthrough new mortgage product goes further than competitors. This is by offering customers 2% back at drawdown but also offers customers 2% cashback on every repayment monthly until 2027.
The campaign sits within permanents tsb’s positioning ‘Keep Going’ and demonstrates how permanent tsb keep giving to allow customers to keep living. The TV spot is centered on a couple who are first time buyers, we get a glimpse into the experiences this one couple can have over a ten-year period demonstrating how they might use the cashback every month.
Ger Roe, Creative Director on the new permanent tsb advertising campaign said:
“Working with permanent tsb is more of a team approach. This product goes some way to making sure people can go on having memorable experiences even with a mortgage. Let’s face it who wants their life to stop just because they want to own their own home.”