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    Iarnrod Eireann – Publicis Dublin

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    The lowdown:

    Publicis Dublin create a trippy new student campaign for Irish Rail/ Iarnród Eireann. The campaign encourages students living away from home to take the train to and from college.

    Because with comfy seats, a smooth ride and relaxed atmosphere, the train gives you the perfect bit of rest time in between the madness of college. Whether you’re asleep or awake, travelling by train is quite simply the dream. Publicis Dublin brought this idea to life with a 30-second film that shows a student soaring through the air in a giant cup of warm tea with his talking seagull and biscuit friends before waking up on a comfy train ride home. This campaign also includes: short content films, outdoor formats, digital display and a 30” radio ad.

    Credits:

    Client: Iarnrod Eireann
    Agency: Publicis Dublin
    Director: Bob Gallagher
    Creative Director: Carol Lambert
    Copywriter: Peter Dobbyn
    Art Director: Neil Hanratty/Dan O’Neill
    Sound: Locky Butler
    Agency Producer: Niamh Skelly
    Producer: Anna Rodgers
    Senior Account Manager: Karen Austin