Home News Largo Becomes King of the Bus Shelters

Largo Becomes King of the Bus Shelters

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Leah Jordan (Vizeum), Chloe Guildea (Source ooh), Sarah Foley (Vizeum), Ian O’Rourke (Largo)

King, one of the nation’s leading brands, has launched an outdoor campaign through Vizeum and Source out of home.

Largo Foods has once again teamed up with Dublin GAA superstar Bernard Brogan for its ‘King of the Hill’ campaign. The OOH element of the campaign has been running for several weeks on a number of formats, including Retail AdTowers and Adboxes in multiple strategic locations for maximum impact.

As part of the campaign, the snack producer is also featuring a fun OOH special build. Developed by PML Group’s in-house innovation team and built by Eclipse Media, a bus shelter located on Upper Baggot Street in Dublin was loaded with the packets of crisps with  approximately 250 packet used to fill the 6 Sheet panel.

According to Ian O’Rourke, brand activation manager with Largo Foods: “As we enter into the final stage of our #KingOfTheHill campaign we wanted to do something innovative with Outdoor to further enhance the talkability around the brand. The pouring effect displays our simply superior crisps in all their glory and will certainly make people stop and stare.”